AI in Business and Creativity: A Conversation with David Gielan

About this episode

This episode features a conversation with David Gielan about the intersection of AI, creativity, and audio branding in business.

“ The reason why brands and companies should be thinking about audio is because all of their consumers are, whether they know it or not. I mean, to your point about people knowing when something doesn’t feel right but not necessarily knowing why, a lot of times it’s audio. Especially now too, with so much AI slop and the level of inauthenticity that is being broadcasted, a really great song jingle, like a really well-crafted sound design for movements in things like action, sports, or what have you, that can bring in the viewer or the listener into a world that I just cannot.” – David Gielan This episode is the second half of my conversation with founder and CEO of Dominant Creative, and founder and CTO of DominantLabs.AI, David Gielan, as we discuss the shifting balance between AI content and natural creativity, where he sees the advertising industry heading as human artists become more of a luxury, and the link between branding, better sales, and the power of sound. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get…

People in this episode

Host: Jodi Krangle

Guest: David Gielan

Topics covered

• AI in business
• creativity
• audio branding
• advertising industry
• sound design

Keywords

• AI
• creativity
• audio branding
• advertising
• sound design
• branding
• consumer experience

Mentioned in this episode

Organizations: Dominant Creative, DominantLabs.AI

More episodes of Audio Branding

• The Neuroscience of Sound: How Audio Shapes Emotion with Caitlyn Trevor · June 10, 2026 · 32 min
• AI in Sound Design: Human Creativity vs Technology | Rune Eskildsen – Part 2 · June 3, 2026 · 32 min
• Sound Design in Video Games: From Sci-Fi to Immersion | Rune Eskildsen – Part 1 · May 27, 2026 · 31 min
• Sound Design Process: A Conversation with Kenneth Johnson · May 20, 2026 · 29 min
• Sound Design Secrets: A Conversation with Kenneth Johnson · May 13, 2026 · 32 min
• Audio Branding and Sound Design: A Conversation with David Gielan · April 29, 2026 · 31 min