Audio Branding and Sound Design: A Conversation with David Gielan

Audio Branding and Sound Design: A Conversation with David Gielan

From Audio Branding by Jodi Krangle

April 29, 2026 · 31 min · Season 1 · Episode 337

About this episode

David Gielan discusses the impact of sound on branding and storytelling in this episode.

“ To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there’s mumblegate that’s happening, like with all the streamers where I can’t understand half the things that are being spoken... And in the interview, he was like, ‘Well, it’s just not important to me.’ I’m like, what?” – David Gielan This week’s guest is a six-time founder and creative strategist who knows the power of sound in shaping stories that stick. As founder of Dominant Creative, a global agency and production company, he helps brands harness audio to spark connection and inspire change. His name is David Gielan, and in this episode, he shares how sound influences branding, fuels emotion, and helps organizations stand out in a noisy world. If you care about where audio is headed, you’ll want to hear this one. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related…

People in this episode

Host: Jodi Krangle

Guest: David Gielan

Topics covered

  • audio branding
  • sound design
  • creative strategy
  • branding
  • storytelling

Keywords

  • audio branding
  • sound design
  • branding
  • David Gielan
  • creative strategy

Mentioned in this episode

Organizations: Dominant Creative

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