How Training Turns Marketing Into Revenue with Eric Mercado

How Training Turns Marketing Into Revenue with Eric Mercado

June 23, 2026 · 7 min

About this episode

Eric Mercado discusses the critical role of dealership sales training in maximizing marketing investments.

Dealership sales training can make or break a marketing investment. Eric Mercado, Chief Revenue Officer and Partner at Force Marketing, explains why even the best marketing campaigns fail when dealership teams aren't prepared to deliver on the customer...

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Guest: Eric Mercado

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Organizations: Force Marketing

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