Genesis May Go Beyond Magma With An Even Hotter Volcano Tier

Genesis May Go Beyond Magma With An Even Hotter Volcano Tier

July 21, 2026

About this episode

Genesis is expanding its luxury performance offerings with hints at a more extreme performance tier beyond the Magma sub-brand.

Genesis is already shaking up the luxury performance space, but it looks like the Korean automaker isn't stopping there. The ink is barely dry on their ambitious Magma sub-brand announcements, yet executives are already teasing a more extreme frontier. It turns out the performance division could ...

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