Hyundai Is Finally Getting Serious About Real Pickup Trucks

Hyundai Is Finally Getting Serious About Real Pickup Trucks

July 21, 2026

About this episode

Hyundai is developing a new body-on-frame midsize pickup to compete in the U.S. market.

Hyundai’s venture into the U.S. pickup segment with the Santa Cruz hasn’t been entirely fruitful, but the company isn’t giving up on trucks. A new body-on-frame midsize pickup is in the works and will rival models such as the Toyota Tacoma and Ford Ranger. Details remain scarce, but the brand's ...

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