#354: AI Is Deciding Who Gets Found Online. Will It Recommend You?
From Automation Unplugged Podcast by Ron Callis
May 13, 2026 · 1h 6m · Episode 354
About this episode
This episode discusses how AI is transforming search and SEO, impacting how businesses are found online.
This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar from One Firefly focused on one of the biggest shifts happening in marketing today: how AI is changing search, SEO, and the way prospects find and evaluate your business online. We originally recorded this webinar in April 2026. As homeowners and trade partners increasingly turn to tools like ChatGPT, Gemini, Claude, and Perplexity to research solutions and choose service providers, it’s no longer enough to only think about how your business shows up on Google. In this session, we break down what’s changing, what still matters, and how integrators can start taking action to improve their visibility in both traditional and AI-powered search. During this webinar, you’ll hear from myself, Kendall Clark, Director of Sales & Marketing at One Firefly, and Nathan Steinmetz, SEO Strategist at One Firefly, who joined us to help answer technical questions around AI visibility and SEO.
People in this episode
Host: Ron Callis
Guests: Kendall Clark, Nathan Steinmetz
Topics covered
- AI in marketing
- SEO
- search visibility
- business evaluation
- digital tools
Keywords
- AI
- search
- SEO
- marketing
- visibility
- ChatGPT
- One Firefly
Mentioned in this episode
Organizations: One Firefly
Products: ChatGPT, Gemini, Claude, Perplexity
More episodes of Automation Unplugged Podcast
- #357: The Missing Layer of the Smart Home: How to Position and Sell Smart Ceiling Fans · June 10, 2026 · 1h 4m
- #356: Revolutionizing MDU Solutions and Embracing the AI Frontier with Hally Patel of RDB Energy · June 3, 2026 · 1h 3m
- #355: From Pro Golf to Pro Integration with Jeremey Jeansonne · May 20, 2026 · 56 min
- #353: Leading Through Innovation: AI, Video Walls, and Servant Leadership with Shawn Hansson · May 6, 2026 · 58 min
- #352: Lighting That Sells: How to Sell the Experience, Not Just the Fixture · April 22, 2026 · 1h 13m
- #351: Stepping Out of Your Own Way- Corby Vickers on Scaling Through Service Plans and Smart Marketing · April 15, 2026 · 1h 3m
Explore listener stats, chart rankings, contacts and more on the Automation Unplugged Podcast podcast page.