38. Why Only 1% Win on LinkedIn — The Strategy That Actually Works | Katie Lopus

About this episode

Katie Lopus discusses effective strategies for building a personal brand on LinkedIn and the importance of authenticity in networking.

Only 1% of people on LinkedIn are posting — and your competitive advantage is simply to share your thoughts with your network. Today on the B-Student Podcast , we sit down with Katie Lopus , founder of Klo Marketing, former Fortune 100 social media leader for Marriott Hotels, Sheraton Hotels, Universal Studios, and St. Regis Doha , to unpack the real strategy behind building a powerful personal brand on LinkedIn and beyond. From being born in England and raised in Orlando to leading global hospitality brands in Qatar, Katie shares how being a global citizen sharpened her observation skills — and why observation is the hidden superpower behind great marketing. We cover: • Why LinkedIn is the most underrated career growth platform • The 4 types of posts anyone can create (even if you don’t think you’re a “creator”) • How Gen Z can network confidently without feeling “entitled” • How personal is too personal on LinkedIn • Why authenticity builds trust (but oversharing can hurt you) • The power of commenting strategically • How Katie turned a pandemic furlough into launching her own business • One digital habit to adopt and one to stop immediately If you’ve ever thought: “I don’t…

People in this episode

Host: Betsy Gardner

Guest: Katie Lopus

Topics covered

• LinkedIn strategy
• personal branding
• networking
• content creation
• authenticity
• marketing insights

Keywords

• LinkedIn
• personal brand
• networking
• content creation
• authenticity
• marketing
• Gen Z
• social media

Mentioned in this episode

Organizations: Klo Marketing, Marriott Hotels, Sheraton Hotels, Universal Studios, St. Regis Doha

Places: England, Orlando, Qatar

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