40. How to Start a Successful Podcast | Jason Lederman | B Student Podcast

About this episode

Betsy interviews Jason Lederman about the essentials of starting a successful podcast and the future of the medium.

Preorder Betsy ’ s book Human in the Room now! Use code BSTUDENT for 10% off your order at HumanInTheRoomBook.com. In this special episode of the B Student Podcast , we turn the tables. Betsy interviews newly-hired Chief Marketing Officer Jason Lederman (who has a background in podcasting) to unpack what makes a podcast successful, where the medium is headed, and how leaders can leverage podcasting to build brand presence in a digital-first world. From Jason’s early days in radio and podcasting at VH1 and Popular Science to scaling digital storytelling inside nonprofits and startups, this conversation dives into the evolution of podcasting — audio vs. video, YouTube’s dominance, discoverability, engagement, and why high-quality sound and video matters more than ever. They also explore: • Why mentorship at scale is resonating with younger professionals • How podcasting democratizes storytelling • Why engagement and community now outperform “like and subscribe” culture If you're thinking about starting a podcast — or using podcasting to grow your brand — this episode is your playbook. Time Stamps: 00:00 Book Announcement: Human in the Room 01:10 Meet Jason Lederman (CMO &amp…

People in this episode

Host: Betsy Gardner

Guest: Jason Lederman

Topics covered

• podcasting
• digital marketing
• storytelling
• brand building
• engagement
• mentorship

Keywords

• podcast success
• digital storytelling
• audio quality
• mentorship
• community engagement

Sponsors

Human in the Room

Mentioned in this episode

Organizations: VH1, Popular Science, YouTube

Products: Human in the Room

More episodes of B Student Podcast

• 52. 25 Years at Disney: Leadership Lessons & Career Reinvention with RK Kelley · June 3, 2026 · 31 min
• 51. The Soft Skills AI Can’t Touch: Career Success & Real Estate with Courtney Pelfrey · May 27, 2026 · 30 min
• 50. How to Return to Work After a Career Break (With Confidence) · May 20, 2026 · 36 min
• 49. Why Creativity and Curiosity Matter in Leadership | Jennifer Deery | B Student · May 14, 2026 · 27 min
• 48. She Quit Law Twice, Then Invented a Water Scooter | B Student | Lindsay Kiley · May 6, 2026 · 31 min
• 47. Graduation Day Betsy’s Final Episode · April 22, 2026 · 16 min