About this episode

The episode discusses improving lead quality in B2B marketing with insights from Derek Gerber of Power Digital.

Are you getting lots of leads, but never enough good ones? Agility requires not only the ability to adapt to change quickly, but also the foresight to anticipate what's coming next, whether that's top, middle, or bottom of the funnel in B2B lead generation. Today, we're going to talk about why so many B2B marketers are still struggling with poor lead quality, and what they can do to fix it. To help me discuss this topic, I'd like to welcome Derek Gerber, Director of Growth B2B at Power Digital. About Derek Gerber With +15 years of experience in B2B sales and marketing, Derek Gerber is a passionate and results-driven growth executive who excels at developing diverse remote teams and executing sophisticated business strategies that lead to significant revenue growth. Recognized by Forbes, HubSpot, and other industry leaders for his ability to deliver impactful solutions, Derek has consistently grown revenue for technology companies, heightened brand visibility, and generated compelling content. At Power Digital as Director of Growth B2B, Derek drives client success and growth by implementing a scalable ABM approach that aligns with complex client sales cycles to accelerate pipeline…

People in this episode

Host: Greg Kihlström

Guest: Derek Gerber

Topics covered

• lead quality
• B2B marketing
• growth strategies
• customer success
• ABM approach

Keywords

• lead generation
• B2B sales
• marketing strategies
• revenue growth
• ethical AI

Mentioned in this episode

Organizations: Power Digital

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