About this episode

Lindsey Laurain discusses the creation of ezpz and the importance of thoughtful feeding gear for infants.

#114:Do you ever watch Shark Tank and see a really good product that was born out of necessity by a new parent? That’s exactly the story behind ezpz. In this episode, Lindsey Laurain, founder and CEO of ezpz, shares how messy mealtimes with her own young kids led to the original silicone suction mat and eventually a full line of feeding gear designed to support your baby’s feeding and developmental milestones. We also talk about her Shark Tank experience, building ezpz from the ground up, and why thoughtful, developmentally appropriate feeding gear matters when your baby is starting solid foods. Listen to this episode to learn: 1. How the idea to make silicone suction mats was born out of a real anxiety-inducing problem in her house and how she went from a “piece of plastic crap” prototype to making some of the most revolutionary infant feeding products ever! 2. About the really nasty feedback she got after going on Shark Tank to pitch ezpz, and why declining the Sharks’ deals helped catapult their business while maintaining their core values 3. How quickly their products get ripped off by imposters, why the sub-par products disappear pretty quickly and why she employs a feeding…

People in this episode

Host: Katie Ferraro

Guest: Lindsey Laurain

Topics covered

• infant feeding
• parenting
• product design
• Shark Tank
• developmental milestones

Keywords

• infant feeding gear
• silicone suction mat
• Shark Tank
• parenting products
• developmental milestones

Mentioned in this episode

Organizations: ezpz

More episodes of Baby-Led Weaning with Katie Ferraro

• Food Positivity: What to Say (and What Words to Skip) with Arielle Dani Lebovitz, MS, RD · June 11, 2026 · 18 min
• Premature Babies: How to Estimate & Adjust Age for Starting Solids · June 8, 2026 · 16 min
• Why I Built a Better Bib with Bapron Baby Founder Kelsey Larsen · June 4, 2026 · 36 min
• Why Your Baby Refuses Foods They Used to Like...and What to Do About It · June 1, 2026 · 26 min
• Calm Baby, Safer Eating: Simple Regulation Tips Before Meals with Jennifer Berry, MS, CCC-SLP, BCS-S, CLC · May 28, 2026 · 41 min
• BRAT Diet for Babies with Diarrhea: Does it Work? · May 25, 2026 · 16 min

Explore listener stats, chart rankings, contacts and more on the Baby-Led Weaning with Katie Ferraro podcast page.