About this episode

Christopher Collier discusses scaling marketing in SaaS without burning out teams through a servant-leadership approach.

Most SaaS executives assume that driving hyper-growth in a private equity ecosystem requires treating your team like line items on a spreadsheet. They believe metrics and empathy can't coexist. They are completely wrong. In this episode of Back On T-R-A-C-K , I sit down with Christopher Collier , Vice President of Marketing at EHS Insight, to unpack how he scaled ARR from $60M to $125M and boosted organic traffic by 500% through a radical servant-leadership framework. We dive into: • The M&A Playbook: Auditing and unifying digital marketing engines for newly acquired companies under PE timelines. • From Paperwork to Culture: Shifting the positioning of compliance software from a mandatory chore into a predictive risk asset. • Leading by Lifting: Why putting empathy and team empowerment at the center of your GTM strategy yields premium pipeline velocity. Stop treating your marketing team like an execution machine. It’s time to build an infrastructure that lifts your people and your profits simultaneously.

People in this episode

Host: MKG Marketing Inc

Guest: Christopher Collier

Topics covered

• scaling marketing
• servant leadership
• team empowerment
• SaaS growth
• digital marketing
• private equity

Keywords

• SaaS
• ARR growth
• organic traffic
• marketing strategy
• team culture
• empathy in business

Mentioned in this episode

Organizations: EHS Insight

More episodes of Back on T-R-A-C-K

• Why Great Consultants Struggle to Scale | Garrett Jestice · July 10, 2026 · 49 min
• Scaling Revenue Without Burning Out Your Team | Jane Serra · July 1, 2026 · 49 min
• The Death of the MQL: Building Pipeline for Modern Buyers | Scott Wasserman · June 24, 2026 · 58 min
• Why AI Adoption Fails (And What Successful Teams Do Differently) | Megan Ratcliff · June 17, 2026 · 46 min
• Moni Oloyede on Building Trust Through Word-of-Mouth Marketing · June 15, 2026 · 45 min

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