About this episode

The episode discusses how elite consultants can overcome the challenges of scaling their businesses by achieving offer-market fit.

Most elite consultants and B2B fractionals don't have a lead generation problem. They have an offer-market fit problem. They remain trapped on a stressful pipeline roller coaster—delivering brilliant results for a client one month, only to realize their pipeline has gone completely quiet the moment they stop actively grinding for the next deal. In this episode of Back on T-R-A-C-K, I sit down with Garrett Jestice, Founder of 10x Solo and former B2B SaaS CMO, to break down how to stop running a frantic, bespoke hustle and start building a highly repeatable revenue engine. We dive into: • Translating B2B SaaS product-market fit frameworks straight into high-ticket services. • The "Offer-Market Fit" framework: Selling the exact same outcome to the same buyer on repeat. • Designing a high-converting, low-friction "intro offer" to open corporate doors seamlessly. • How standardizing your delivery model instantly protects your calendar and scales your profit margins. Stop reinventing your services for every single client proposal. It’s time to win your best clients on purpose.

People in this episode

Host: MKG Marketing Inc

Guest: Garrett Jestice

Topics covered

• consulting
• lead generation
• offer-market fit
• B2B services
• revenue generation
• scaling business

Keywords

• consultants
• B2B
• lead generation
• revenue engine
• high-ticket services
• intro offer
• profit margins

Mentioned in this episode

Organizations: 10x Solo, B2B SaaS

More episodes of Back on T-R-A-C-K

• Christopher Collier on Scaling Marketing Without Burning Out Teams · July 15, 2026 · 52 min
• Scaling Revenue Without Burning Out Your Team | Jane Serra · July 1, 2026 · 49 min
• The Death of the MQL: Building Pipeline for Modern Buyers | Scott Wasserman · June 24, 2026 · 58 min
• Why AI Adoption Fails (And What Successful Teams Do Differently) | Megan Ratcliff · June 17, 2026 · 46 min
• Moni Oloyede on Building Trust Through Word-of-Mouth Marketing · June 15, 2026 · 45 min

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