#86 Consumer Innovation and the Future of Baking with Puratos

#86 Consumer Innovation and the Future of Baking with Puratos

January 6, 2026 · 10 min · Episode 86

About this episode

The episode discusses consumer-driven innovation and future trends in the baking industry with insights from Puratos executives following IBIE.

What were the biggest takeaways from IBIE? In this episode of Bake to the Future, host Anne Fairfield-Sonn was joined by Puratos CEO Pierre Tossut and Puratos President Andy Brimacombe to reflect on IBIE highlights and share what's next for the baking industry. From consumer-driven innovation to the Puratos' Industrial Pilot Bakery, this conversation uncovers the trends and solutions shaping baking over the next five years. With special guests: Andy Brimacombe, President of Puratos and Pierre Tossut, CEO of Puratos Hosted by: Anne Fairfield-Sonn, Director of Marketing and Communications at the American Bakers Association

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