Good For What?

Good For What?

From Beautiful Business by Steven Morris

June 8, 2026 · 5 min · Episode 57

About this episode

The episode explores Nietzsche's question 'Good For What?' and its implications for leadership and strategic decision-making.

In this episode, I explore a question from Nietzsche that continues to challenge leaders today: Good For What? Using the story of a CEO who walked away from a seemingly attractive acquisition, I examine how many strategic decisions are shaped by inherited assumptions about growth, scale, and success. Drawing on insights from both Nietzsche and Jung, I reflect on the importance of questioning the frameworks we use to judge what is good, valuable, and worth pursuing.In this episode, I explore a question from Nietzsche that continues to challenge leaders today: Good For What? Using the story of a CEO who walked away from a seemingly attractive acquisition, I examine how many strategic decisions are shaped by inherited assumptions about growth, scale, and success. Drawing on insights from both Nietzsche and Jung, I reflect on the importance of questioning the frameworks we use to judge what is good, valuable, and worth pursuing.

People in this episode

Host: Steven Morris

Topics covered

  • leadership
  • strategic decisions
  • growth
  • success
  • philosophy

Keywords

  • Nietzsche
  • Jung
  • leadership
  • strategic decisions
  • growth
  • success
  • philosophy

Mentioned in this episode

Organizations: CEO

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