
Publishing Promised Everything and Delivered Almost Nothing. So He Built His Own Version.
From Behind the Book Cover by Anna David
May 19, 2026 · 45 min · Season 3 · Episode 4
About this episode
Charlie Hoehn discusses his journey in the publishing industry and how he created Author Inc to address its shortcomings.
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Charlie Hoehn worked for Tim Ferriss for years and got the job in a way Tim has actually written about (worth the click). Then he spent a decade watching publishing promise everything and deliver almost nothing, until he built Author Inc to fix it. Most people in my line of work make me want to lie down in a dark room. Charlie is the opposite. I would venture to say that he knows more about the topic of book publishing and where it’s going than anyone else out there. So this episode is less an interview and more a look at how someone I respect is actually building the thing. There are so many parts of this conversation that I love but none more than when he shared about the…
People in this episode
Host: Anna David
Guest: Charlie Hoehn
Topics covered
- book publishing
- authority building
- entrepreneurship
- revenue generation
- marketing strategies
Keywords
- book publishing
- authority building
- revenue
- speaking
- marketing
- Charlie Hoehn
- Tim Ferriss
Mentioned in this episode
Organizations: Author Inc, sevenfigurebooks.com
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- He's Doubling Down on AI and IP While Everyone Else Is Panicking · May 12, 2026 · 41 min
- She Got Her Sixth Book Deal Because of Her Podcast, Not Her Books · May 5, 2026 · 42 min
- The Book Deal Was the Goal—Until the Industry Changed · April 28, 2026 · 53 min
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