The Real Way Smart People Are Using AI (It’s Not Writing Books)

The Real Way Smart People Are Using AI (It’s Not Writing Books)

May 25, 2026 · 47 min · Season 3 · Episode 5

About this episode

The episode discusses innovative uses of AI in publishing and how it can transform authority building books into revenue and opportunities.

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Rex Sorgatz is one of those people who has been early to everything—blogging, digital media, startups—and now AI storytelling. We go way back to Lower East Side readings, when I quickly discovered that he was surrounded by people building the future before I really understood what that meant. This conversation is about AI and publishing, but not in the way people usually talk about it. Not “AI will write your book” or “everything is over.” More like: what actually changes when technology shifts how we interact with ideas. We also get into: Why most “AI writing” isn’t writing at all How he actually uses AI (and why most people are using it wrong) Why talking to your computer…

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