The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers
About this episode
The episode discusses media consumption trends, focusing on GenAI, social media usage, and the dominance of TV over mobile.
In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-attention-wars-tv-actually-reigns-over-mobile-and-genai-time-rising-behind-numbers © 2026 EMARKETER
People in this episode
Host: EMARKETER
Topics covered
- GenAI
- social media
- TV vs mobile
- media consumption
- advertising
Keywords
- GenAI
- social media
- TV
- mobile
- media consumption
- advertising
Mentioned in this episode
Organizations: Instagram
Places: Americans
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