The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail
About this episode
The episode explores how consumers determine the value of purchases and the psychological factors influencing their spending habits.
On today’s podcast, we discuss how consumers decide what’s worth buying, why we spend hours trying to save $10 on groceries but think nothing of spending thousands on a vacation, how uncertainty influences the way people make decisions, and why being a smart shopper is becoming part of our identity. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Grace Broadbent, and Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business.Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-frugal-rich-how-consumers-decide-whats-worth-it© 2026 EMARKETER
People in this episode
Host: Suzy Davidkhanian
Guests: Grace Broadbent, Ayelet Fishbach
Topics covered
- consumer behavior
- shopping decisions
- retail
- vacation spending
- identity as a shopper
Keywords
- consumer decisions
- spending habits
- smart shopping
- behavioral science
- retail insights
Mentioned in this episode
Organizations: University of Chicago Booth School of Business
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