From Freelancer To Studio - The Power Of Positioning

About this episode

Laura Viola Maccarone discusses her journey from freelancer to studio owner, emphasizing the importance of niching and relationship-led networking.

After starting freelance out of necessity when childcare costs in Manhattan outweighed rent, Laura Viola Maccarone has spent nearly two decades building a design career on her own terms. In this episode, Laura shares how a brutal freelance interview became the catalyst for creating Rizbee Studio, how niching transformed her business, and why relationship-led networking - not selling - has driven consistent growth.

People in this episode

Host: Steve Folland

Guest: Laura Viola Maccarone

Topics covered

• freelancing
• design career
• niching
• networking
• business growth

Keywords

• freelance
• design
• Rizbee Studio
• networking
• business growth
• niching
• interview

Mentioned in this episode

Organizations: Rizbee Studio

Places: Manhattan

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