From Freelancer To Studio - The Power Of Positioning
About this episode
Laura Viola Maccarone discusses her journey from freelancer to studio owner, emphasizing the importance of niching and relationship-led networking.
After starting freelance out of necessity when childcare costs in Manhattan outweighed rent, Laura Viola Maccarone has spent nearly two decades building a design career on her own terms. In this episode, Laura shares how a brutal freelance interview became the catalyst for creating Rizbee Studio, how niching transformed her business, and why relationship-led networking - not selling - has driven consistent growth.
People in this episode
Host: Steve Folland
Guest: Laura Viola Maccarone
Topics covered
- freelancing
- design career
- niching
- networking
- business growth
Keywords
- freelance
- design
- Rizbee Studio
- networking
- business growth
- niching
- interview
Mentioned in this episode
Organizations: Rizbee Studio
Places: Manhattan
More episodes of Being Freelance
- Stop Waiting for Clients. Start Making - Charles Commins
- Field Trip Fridays and Four Bank Accounts - Illustrator Perryn Ryan
- Chase Those Late Payments - Graphic Designer Laura Whitehouse
- How to Find Your Freelancing Niche
- When Freelancing Goes Quiet: Getting Proactive with Mark Grainger
- Freelancer BTS - What happens when they click?
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