How to Find Your Freelancing Niche

How to Find Your Freelancing Niche

From Being Freelance by Steve Folland

March 1, 2026 · 19 min · Episode 354

About this episode

This episode explores the benefits of finding a freelancing niche through conversations with specialized freelancers.

Could having a niche make freelancing easier? In this compilation episode, Steve revisits conversations with freelancers who have specialised in skills, industries and even values - exploring why niching can make clients easier to find and decisions easier to take. Plus importantly: how to figure out your own niche, and why it doesn’t have to be forever.

People in this episode

Host: Steve Folland

Topics covered

  • freelancing
  • niche
  • specialization
  • clients
  • decision making

Keywords

  • freelancing
  • niche
  • specialization
  • clients
  • decision making
  • skills
  • industries

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