
How to Find Your Freelancing Niche
From Being Freelance by Steve Folland
March 1, 2026 · 19 min · Episode 354
About this episode
This episode explores the benefits of finding a freelancing niche through conversations with specialized freelancers.
Could having a niche make freelancing easier? In this compilation episode, Steve revisits conversations with freelancers who have specialised in skills, industries and even values - exploring why niching can make clients easier to find and decisions easier to take. Plus importantly: how to figure out your own niche, and why it doesn’t have to be forever.
People in this episode
Host: Steve Folland
Topics covered
- freelancing
- niche
- specialization
- clients
- decision making
Keywords
- freelancing
- niche
- specialization
- clients
- decision making
- skills
- industries
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