How Katie Chappell Built (and Unbuilt) a Scalable Freelance Illustration Business
About this episode
Katie Chappell discusses her journey of building and scaling a freelance illustration business and the lessons learned from scaling back for sustainability.
Katie Chappell is a freelance live illustrator whose business took off fast - especially during the pandemic. At one point, she scaled into an agency-style setup with staff and illustrators working around the world. On paper, it looked like success. In reality, it nearly broke her. In this episode, Katie shares what happened next, and how scaling back helped her build a calmer, more sustainable freelancing life.
People in this episode
Host: Steve Folland
Guest: Katie Chappell
Topics covered
- freelancing
- illustration
- business scaling
- sustainability
- entrepreneurship
Keywords
- freelance
- illustration
- business growth
- agency
- sustainable freelancing
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- Chase Those Late Payments - Graphic Designer Laura Whitehouse
- How to Find Your Freelancing Niche
- When Freelancing Goes Quiet: Getting Proactive with Mark Grainger
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