About this episode

Ibrahim Jabri interviews Richard Fitzgerald about the evolution of digital publishing and the success of Lovin Dubai.

In Part 1 of this episode, Ibrahim sits down with Richard Fitzgerald, CEO of Augustus Media and founder of Lovin Dubai, to unpack the evolution of digital publishing and how he built one of the Middle East’s most influential media brands. Richard shares his journey from traditional advertising into digital-first storytelling, offering a rare look inside the economics, culture, and strategy behind successful modern media in MENA.

People in this episode

Host: Ibrahim Jabri

Guest: Richard Fitzgerald

Topics covered

• digital publishing
• media brands
• advertising
• storytelling
• MENA
• economics
• strategy

Keywords

• digital publishing
• Lovin Dubai
• Augustus Media
• advertising
• storytelling
• MENA
• media strategy

Mentioned in this episode

Organizations: Augustus Media, Lovin Dubai

Places: MENA

More episodes of Below The Fold - Marketing & Advertising Show

• Why Product Placement Is Underrated in MENA with Sarah Sikander · April 20, 2026 · 35 min
• What Actually Works in Hospitality Marketing with Majd Fakhry · January 27, 2026 · 41 min
• The Culture of Being You in Dubai | Saleh Al Breiki · December 9, 2025 · 57 min
• Video Strategy That Converts in 2025 with Reim El Houni · November 18, 2025 · 39 min
• Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 2) · November 10, 2025 · 25 min
• How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA · October 14, 2025 · 38 min

Explore listener stats, chart rankings, contacts and more on the Below The Fold - Marketing & Advertising Show podcast page.