Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 3 chart positions in 3 markets.
By chart position
- 🇸🇦SA · Marketing#730K to 100K
- 🇹🇷TR · Marketing#2910K to 30K
- 🇦🇪AE · Marketing#180500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
20K to 67K🎙 Weekly cadence·82 episodes·Last published 1mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
41K to 133K🇸🇦75%🇹🇷23%🇦🇪2% - Active Followers
Loyal subscribers who consistently listen
12K to 40K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 11 epsHost
Recent guests
Recent episodes
The AI Shift Every Marketer Needs to Understand with Lubna El Bannan
May 19, 2026
45m 54s
Why Product Placement Is Underrated in MENA with Sarah Sikander
Apr 20, 2026
35m 25s
What Actually Works in Hospitality Marketing with Majd Fakhry
Jan 27, 2026
41m 10s
The Culture of Being You in Dubai | Saleh Al Breiki
Dec 9, 2025
57m 02s
Video Strategy That Converts in 2025 with Reim El Houni
Nov 18, 2025
38m 39s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/19/26 | The AI Shift Every Marketer Needs to Understand with Lubna El Bannan✨ | AI in marketingdigital ecosystems+4 | Lubna El Bannan | PS Digital | — | AImarketing+5 | — | 45m 54s | |
| 4/20/26 | Why Product Placement Is Underrated in MENA with Sarah Sikander✨ | product placementbranding+3 | Sarah Sikander | Sandbox | UAEMiddle East+1 | product placementMENA+5 | — | 35m 25s | |
| 1/27/26 | What Actually Works in Hospitality Marketing with Majd Fakhry✨ | hospitality marketingdigital marketing+4 | Majd Fakhry | — | — | hospitality marketingdigital marketer+5 | — | 41m 10s | |
| 12/9/25 | The Culture of Being You in Dubai | Saleh Al Breiki✨ | identityculture+4 | Saleh Al Breiki | — | DubaiUAE | Dubaiidentity+5 | — | 57m 02s | |
| 11/18/25 | Video Strategy That Converts in 2025 with Reim El Houni✨ | video strategycontent creation+3 | Reim El Houni | Ti22 FilmsDubai ON Demand | — | video contentmedia strategy+3 | — | 38m 39s | |
| 11/10/25 | Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 2)✨ | digital publishingstorytelling+4 | Richard Fitzgerald | Lovin Dubai | MENA | digital publishingstorytelling+5 | — | 25m 04s | |
| 10/30/25 | Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 1)✨ | digital publishingmedia brands+5 | Richard Fitzgerald | Augustus MediaLovin Dubai | MENA | digital publishingLovin Dubai+5 | — | 28m 31s | |
| 10/14/25 | How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA✨ | podcastingaudio revolution+4 | Lama Osman | Podheros | Middle EastMENA | podcastingMiddle East+5 | — | 38m 11s | |
| 9/16/25 | The Founder’s Journey Behind Koita Milk with Mustafa Koita✨ | entrepreneurshipbranding+3 | Mustafa Koita | Koita Milk | — | Koita Milkentrepreneurship+3 | — | 38m 25s | |
| 9/4/25 | Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi✨ | business messagingconversational AI+4 | Deepesh Trivedi | UIB.aiMeta+1 | — | business messagingconversational AI+4 | — | 36m 19s | |
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| 8/13/25 | The Strategies Behind Successful Creator Marketing with Tatum Greig✨ | influencer marketingcreator marketing+3 | Tatum Greig | Bees & Honey | MENA | influencer marketingcreator marketing+3 | — | 43m 37s | |
| 7/21/25 | Brand building in MENA with Mohammad Aljuhani | Brand building isn’t about hype—it’s about meaning. In this episode of Below the Fold, we sit down with Mohammad Aljuhani, a leading voice in Saudi’s innovation scene, to unpack what it really takes to build brands that stand out and endure in today’s crowded landscape. Drawing from his experience across startups, ecosystem design, and strategic advisory roles, Mohammad shares why most brands in MENA are focused on awareness—when they should be investing in clarity, consistency, and emotional connection. | — | ||||||
| 7/7/25 | 5 Loyalty Strategies That Actually Work with Paula Thomas (Part 2) | The loyalty landscape is evolving—are you keeping up? In Part 2 of our conversation with Paula Thomas—founder of Let’s Talk Loyalty and affectionately dubbed “The Oprah of Loyalty”—we unpack 5 winning strategies for brands that want to build stronger, smarter loyalty programs in 2025 and beyond. From zero-cost emotional connection to loyalty tech integrations and real-world case studies, Paula brings two decades of wisdom to help brands rethink retention and customer engagement. | — | ||||||
| 6/23/25 | Zero-Budget Marketing That Actually Works with Rony Hage | Below The Fold | How do you build traction without burning cash? In this episode of Below the Fold, we sit down with serial founder and Founder Connects creator Rony Hage to unpack zero-budget marketing strategies that actually work for early-stage startups. Drawing from over a decade of experience in both the U.S. and UAE startup scenes, Rony breaks down the most common mistakes first-time founders make with ads, growth, and customer targeting—and shares the lean tactics that move the needle without spending a dime. | — | ||||||
| 6/16/25 | Why Most Omnichannel Strategies Fail in MENA | Oliver White & Jad Sfeir | Below The Fold | What’s next for e-commerce in MENA—and what are we still getting wrong? In this wide-ranging episode of Below the Fold, global commerce leader Oliver White joins us for a refreshingly honest conversation on e-commerce, omnichannel transformation, and the future of digital retail. Co-hosted by Jad Sfeir, this episode dives into everything from cultural resistance in legacy retail to the real risks of over-engineering e-commerce operations. With over 20 years in commerce across the UK and Middle East—helping brands like Sephora and Chalhoub Group navigate transformation—Oliver unpacks hard lessons, painful truths, and the trends you actually need to pay attention to. | — | ||||||
| 6/14/25 | Emirates NBD: New, Bold, & Decisive | Saud Al Dhawyani at Emirates NBD Fintech Summit | In this special episode of Below the Fold, recorded live at the Emirates NBD FinTech Summit, we sit down with Saud Al Dhawyani, Chief Platforms Officer at Emirates NBD, to explore how the UAE’s leading bank is building next-gen digital infrastructure—while staying first in innovation. From Open Finance and AI to fintech partnerships and regulatory collaboration, Saud shares how Emirates NBD is transforming banking from the inside out—platform by platform, product by product. 🎙️ Hosted by: Naveen Bharadwaj, CEO of Trescon | — | ||||||
| 6/9/25 | Top 10 media trends in 2025 with Dana El Zein (Part 2) | We’re back with Part 2 of “Top 10 Media Trends in 2025” with Dana El Zein. If you thought Part 1 was packed with insights—you haven’t heard anything yet. In this episode, Dana El Zein (Director of Digital & Media, ex-Meta) returns to explore the next wave of trends that will shape digital marketing, media planning, and brand strategy across MENA in 2025. From creator-led storytelling to CTV and podcast advertising, we dive into the shifts marketers need to embrace now to stay competitive. | — | ||||||
| 6/2/25 | Top 10 media trends in 2025 with Dana El Zein (Part 1) | Digital media is shifting—fast. Are you ready for 2025? In this special two-part edition of Below the Fold, we sit down with Dana El Zein, Director of Digital and Media and former Meta strategist, to unpack the biggest trends transforming how brands connect, convert, and grow in the MENA region. With 15+ years leading digital strategies for global brands and startups alike, Dana brings sharp insight into what’s working—and what’s next. 📍This is Part 1 of our two-part deep dive into the trends that will redefine marketing in 2025. | — | ||||||
| 5/31/25 | Open Finance in Action with Harry Gill & Shadi Dawi at Dubai FinTech Summit | $14 billion in payment fees. One startup bold enough to change that. In this special episode of Below the Fold, recorded live at the Dubai FinTech Summit, Harry Gill, Founder and Chairman of Pay10, shares how his UAE-based fintech became the first to go live under the Central Bank’s Open Finance framework—unlocking faster, cheaper, and more inclusive digital payments across the region. From real-time settlements to building a full-stack payment ecosystem, Harry breaks down what it takes to innovate inside strict regulation—and why Open Finance could unlock $10 billion in savings for UAE merchants alone. 🎙️ Hosted by: Shadi Dawi | — | ||||||
| 5/26/25 | Are High CPMs on CTV Worth It? A Deep Dive with Experts Yann Colléter & Ahmed Murtadha | In this episode of Below the Fold, we dive into the world of Connected TV (CTV) advertising and why it’s on the verge of exploding in the MENA region. We were joined by two industry experts: Yann Colléter, author of The Streaming Lab, MENA’s go-to newsletter for everything streaming Ahmed Murtadha, an expert media buyer with years of experience in CTV across the UK and UAE Together, they break down the landscape of CTV in MENA, the difference between OTT and CTV, which platforms are leading the charge, and how advertisers should think about targeting, CPMs, and future trends. | — | ||||||
| 5/25/25 | Serving the 1 Billion Underbanked with Dignity & Impact | Maxim Chernuschenko and Saad Ishfaq at Dubai FinTech Summit | 1 billion underserved. 1 powerful mission. In this special episode of Below the Fold, recorded at the Dubai FinTech Summit, we dive into the future of inclusive finance with two founders on a mission to change how the Muslim world accesses credit. Maxim Chernuschenko, CEO of Fingular, and Saad Ishfaq, CEO of Shareeq Neo, share how they’ve teamed up to launch a Sharia-compliant neobank model—built to serve blue-collar workers, migrants, and underbanked communities across Qatar, the GCC, and beyond. 🎙️ Hosted by: Andreas Frangeskides and Shadi Dawi | — | ||||||
| 5/24/25 | Navigating Innovation with Integrity | Justin Baldacchino at Dubai FinTech Summit | How do you regulate innovation—without killing it? In this special episode of Below the Fold, recorded live at the Dubai FinTech Summit, we sit down with Justin Baldacchino, Managing Director of Regulatory, Banking, Risk, Compliance, Innovation, and Technology at the Dubai Financial Services Authority (DFSA), to unpack how Dubai is building one of the world’s most progressive regulatory environments for digital assets and next-gen finance. From real-world sandboxes to tokenization pilots, Justin shares how DFSA is enabling innovation without compromising trust. 🎙️ Hosted by: Naveen Bharadwaj, CEO of Trescon | — | ||||||
| 5/21/25 | 'Backing bold ideas' Insurance for the next gen | Joseph Ziolkowski at Dubai FinTech Summit | The most innovative startups can’t scale if no one will insure them. In this special episode of Below the Fold, Joseph Ziolkowski, CEO of Relm Insurance, joins us in studio at the Dubai AI Festival to share how his firm is rewriting the rules of insurance—specifically for emerging tech sectors like blockchain, AI, Web3, and space. Hosted by: Carlo Oehl From Bermuda to the DIFC, Relm is enabling high-risk, high-growth companies to access the coverage they need to unlock licenses, secure funding, and scale globally. | — | ||||||
| 5/19/25 | Head of Ecom at $20M/Year Agency & Ecom Industry Veteran | Ads vs. Events: What Drives Sales? | Andy Kazandjian & Jad Sfeir | In this episode, host Ibrahim sits down with two e-commerce heavyweights: Jad Sfeir, Director at Chalhoub Group and a seasoned retail leader, and Andy Kazandjian, Head of E-Commerce at Bad Marketing. Together, they break down the strategies brands need to succeed in today’s digital-first world. From reducing customer acquisition costs to launching products without stock, this episode is full of real-world tactics for anyone in the e-commerce or retail space. Jad offers insights from his leadership role at Chalhoub Group, one of the region’s most prominent luxury retail players, while Andy brings hands-on performance marketing knowledge from scaling high-growth DTC brands. | — | ||||||
| 5/18/25 | How AI is Making Waves in the Logistics Industry to Drive Sustainability towards Total Carbon Neutrality | Amadou Diallo at Dubai AI Festival | When you deliver 75 million packages a day, innovation isn’t optional—it’s survival. In this special episode of Below the Fold, recorded live at the Dubai AI Festival, Amadou Diallo, CEO of DHL Middle East & Africa, shares how one of the world’s largest logistics networks is transforming through AI, automation, and purpose-led technology. From electric aircraft and AI-powered warehouse robotics to the launch of Ubuntu Academy—DHL’s initiative to train thousands of young Africans in digital supply chain skills—this conversation unpacks what it takes to lead global logistics into a smarter, greener future. | — | ||||||
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Chart Positions
4 placements across 3 markets.
Chart Positions
4 placements across 3 markets.