Is “A Picture Is Worth a 1,000 Words" Still True? Serena Ziv of Proofmark, Discusses Trust and the Rise of Hybrid Media”

Is “A Picture Is Worth a 1,000 Words" Still True? Serena Ziv of Proofmark, Discusses Trust and the Rise of Hybrid Media”

From Between Two Chairs - Demystifying Commercial Real Estate by Fernando Arencibia, Jr. and Jennifer Wollmann

May 7, 2026 · 50 min · Season 4 · Episode 160

About this episode

Serena Ziv discusses the challenges of trust in media due to AI manipulation and its implications for real estate fraud.

If a picture is worth 1,000 words, what about a picture that has been manipulated by AI? According to an article in Florida Realtors Magazine , real estate fraud hit $275 million last year. Fraud has been increasing rapidly and AI is making it more difficult to detect fraudulent pictures, videos, documents and content. Sarina Ziv , cofounder of Proofmark , explains how rapid AI adoption is making it harder to trust what we see—and why that matters most when money, property, identity, and legal claims are on the line. She describes Proofmark’s origin in a warning-sign moment: receiving media that looked convincingly real to some viewers but “clearly fake” to her, prompting a deeper question—what happens when people can no longer discern what’s real?

People in this episode

Hosts: Fernando Arencibia, Jr., Jennifer Wollmann

Guest: Serena Ziv

Topics covered

  • AI manipulation
  • real estate fraud
  • trust in media
  • hybrid media
  • digital content authenticity

Keywords

  • AI
  • real estate
  • fraud
  • media manipulation
  • trust
  • Proofmark
  • digital content

Mentioned in this episode

Organizations: Proofmark, Florida Realtors Magazine

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