Beer Names, Wild Fermentation, and the Strangest Lager Yet
About this episode
The episode discusses the evolution of beer names, the significance of Belgian lambic, and a unique promotional beer by Columbia Sportswear.
Breweries are simplifying beer style names to attract casual drinkers while trying to avoid losing the identity and uniqueness that built craft beer culture. Beer historian Rachel Benkowski explores the history and cultural importance of Belgian lambic, a spontaneously fermented beer deeply tied to place, patience, and tradition. A new study compared health outcomes among beer, wine, and spirits drinkers, while Columbia Sportswear grabbed headlines with a bizarre “bear scat infused” promotional beer.
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