Beer Names, Wild Fermentation, and the Strangest Lager Yet

About this episode

The episode discusses the evolution of beer names, the significance of Belgian lambic, and a unique promotional beer by Columbia Sportswear.

Breweries are simplifying beer style names to attract casual drinkers while trying to avoid losing the identity and uniqueness that built craft beer culture. Beer historian Rachel Benkowski explores the history and cultural importance of Belgian lambic, a spontaneously fermented beer deeply tied to place, patience, and tradition. A new study compared health outcomes among beer, wine, and spirits drinkers, while Columbia Sportswear grabbed headlines with a bizarre “bear scat infused” promotional beer.

People in this episode

Guest: Rachel Benkowski

Topics covered

• beer style names
• craft beer culture
• wild fermentation
• health outcomes
• Belgian lambic
• promotional beer

Keywords

• beer names
• wild fermentation
• craft beer
• Belgian lambic
• health outcomes
• Columbia Sportswear
• promotional beer

Mentioned in this episode

Organizations: Columbia Sportswear

Products: bear scat infused beer

Books & works: Belgian lambic

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