240. From Doing Business the “Right Way” to Creating What Actually Feels Aligned
From Beyond Awareness: Closing the Gap Between Knowing and Doing by Samantha Hawley | Inspired by Brene Brown, Glennon Doyle, Marie Forleo, Hillary Kerr, Mel Robbins
May 5, 2026 · 26 min · Season 4 · Episode 240
About this episode
This episode discusses the shift from traditional business practices to creating a more aligned and authentic approach in entrepreneurship.
Something starts to feel off, even when everything looks like it’s working. The offers are selling. The structure makes sense. On paper, it’s solid. But underneath that, there’s resistance. Not loud, not dramatic. Just a quiet knowing that something doesn’t fit anymore. This episode goes into a shift that happened behind the scenes. Moving away from group programs, stepping out of the constant launch cycle, and facing the discomfort of letting go of what used to work. Not because it failed, but because it stopped feeling aligned. There’s a deeper pattern here. Building a business the way it’s supposed to be built. Making decisions based on what’s proven, what’s safe, what other people are doing. And then hitting a point where that approach no longer works, even if it once did. Time away from the noise created space to think differently. Not from comparison, not from strategy, but from honesty. That’s where a new question came in. What would happen if the decision didn’t have to make logical sense. That question led to something completely different. A room. In person. No pitching. No performing. Just real connection, real conversations, and space to be fully seen as both the…
People in this episode
Host: Samantha Hawley
Topics covered
- business alignment
- entrepreneurship
- personal growth
- decision making
- group programs
- real connection
Keywords
- business alignment
- entrepreneurship
- decision making
- group programs
- real connection
- personal growth
- women in business
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