145: Using LinkedIn to Champion the North East with Phil Witcherley
From Beyond The Bio by Moja
May 11, 2026 · 24 min · Season 1 · Episode 145
About this episode
Phil Witcherley discusses how he uses LinkedIn to promote the North East and build business connections.
This week on Beyond the Bio, I'm joined by Phil Witcherley, Director of Economy and Innovation at the North East Combined Authority, where he leads on economic growth, innovation, housing, culture and sport. In this episode we explore how Phil has used LinkedIn, and specifically his now well-known Friday posts, to champion the North East, build meaningful business connections and raise the profile of the region to audiences far beyond it. We get into the discipline behind consistent posting, how he navigates the line between regional advocacy and political neutrality, and why LinkedIn has become one of the most powerful tools for place-based visibility. Phil shares the moment he realised the posts were landing, when strangers started recognising him from his content. If you work in the public sector or represent a region, city or cause and wonder whether showing up online is worth it, this episode makes a compelling case. In this episode we discuss: How Phil's Friday LinkedIn posts became a recognisable fixture Using LinkedIn to champion a region without crossing into politics The business connections that have come directly from consistent posting Why public sector leaders…
People in this episode
Host: Moja
Guest: Phil Witcherley
Topics covered
- regional advocacy
- economic growth
- public sector visibility
- business connections
Keywords
- North East
- economic growth
- public sector
- visibility
- business connections
- regional advocacy
Mentioned in this episode
Organizations: North East Combined Authority, LinkedIn
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