146: How to Make the Headlines with Carol Driver

About this episode

Sophie interviews PR expert Carol Driver about securing media coverage and enhancing personal branding in a competitive landscape.

Why do some people land national press coverage again and again while others struggle to get noticed? In this episode of Beyond the Bio, Sophie is joined by journalist turned PR expert Carol Driver to explore what it truly takes to stand out in today’s crowded media landscape. With nearly 30 years of experience as a journalist and editor, Carol knows exactly what makes a story impossible to ignore. Now running her own successful PR business, she helps clients secure consistent coverage in major publications including Forbes, The Times, The Telegraph, Daily Mail and appearances on TV shows like This Morning. But this conversation goes far beyond media coverage. Sophie and Carol discuss visibility, confidence, personal branding and why so many brilliant business owners stay hidden. Carol shares what journalists are looking for in 2026, the mistakes people make when pitching themselves and why storytelling matters more than ever. This episode is packed with practical advice for founders, experts and leaders who want to become more visible without feeling fake or overly promotional. In this episode, we cover: Why journalists care about stories, not sales pitches The biggest mistakes…

People in this episode

Host: Sophie

Guest: Carol Driver

Topics covered

• media coverage
• personal branding
• visibility
• confidence
• storytelling
• PR strategies

Keywords

• press coverage
• storytelling
• media landscape
• personal branding
• visibility
• journalism
• PR mistakes

Mentioned in this episode

Organizations: Forbes, The Times, The Telegraph, Daily Mail, This Morning

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