152: The Cost of Playing Small with Dee Airey

152: The Cost of Playing Small with Dee Airey

June 27, 2026 · 18 min · Season 1 · Episode 152

About this episode

In this episode, Sophie interviews success coach Dee Airey about the importance of ambition and the mindset shifts needed for women to stop playing small and create more wealth and impact.

How often do we tell ourselves we’re thinking big… when in reality, we’re still playing small? In this episode of Beyond the Bio, Sophie sits down with success coach, entrepreneur and author Dee Airey to talk about ambition, wealth and why so many brilliant women still hold themselves back. With more than 30 years of experience building businesses across multiple industries, Dee has helped ambitious women gain the clarity, confidence and courage to think bigger and create more wealth, impact and freedom. They discuss the mindset shifts needed to stop playing small, the link between visibility and opportunity, and why owning your ambition matters more than ever. Dee also shares the thinking behind her new book, Set Goals Like a Rich Bitch , and the message she hopes women take from it. In this episode, we cover: • Why so many ambitious women still play small • The hidden cost of staying in your comfort zone • Why wealth starts with mindset • The link between visibility and opportunity • Why women often undervalue themselves • The inspiration behind Dee’s new book • How to start thinking bigger and asking for more Follow Dee Airey: Instagram…

People in this episode

Host: Sophie

Guest: Dee Airey

Topics covered

Mentioned in this episode

Books & works: Set Goals Like a Rich Bitch

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