About this episode

Sasha Core shares her journey of transforming her salon into a successful business while navigating the pressures of entrepreneurship.

From the outside, Sasha Core looked like the definition of success. Her salon was fully booked, growing fast and building a loyal following. But behind the scenes, the reality was very different. She was stressed, burnt out, struggling with debt and trapped in a business that depended entirely on her. In this episode, Sophie sits down with Sasha, founder of The Salon Owners Club, to talk about the part of business people rarely see. The pressure behind the polished brand, the weight of carrying everything yourself and what it takes to build a business that doesn’t rely on you for everything. Sasha shares how she transformed her clinic into a £1 million business and, more importantly, one she could step away from. This is an honest conversation about success, burnout, visibility and the reality of building a personal brand while navigating major business growth. In this episode, we cover: • Why outward success doesn’t always reflect what’s happening behind the scenes • The hidden pressure of being the face of your business • How Sasha grew her salon into a £1 million business • Building a personal brand alongside an established business • Pivoting from serving clients to mentoring…

People in this episode

Host: Sophie

Guest: Sasha Core

Topics covered

• business success
• burnout
• personal branding
• business growth
• mentorship

Mentioned in this episode

Organizations: The Salon Owners Club

More episodes of Beyond The Bio

• 155: Building a Personal Brand That Looks Like You with Natalie Zabrocki · July 19, 2026 · 20 min
• 154: Building a Personal Brand People Trust with Victoria Houlston · July 12, 2026 · 19 min
• 152: The Cost of Playing Small with Dee Airey · June 27, 2026 · 18 min
• 151: When Your Personal Brand Chooses You with Ivan Hollingsworth · June 21, 2026 · 25 min
• 150: The Brand Behind the Founder with Nicki James · June 14, 2026 · 23 min

Explore listener stats, chart rankings, contacts and more on the Beyond The Bio podcast page.