BBC’s The Apprentice: why PRs make good TV stars – PRWeek podcast

About this episode

This episode features Lawrence Rosenberg and Andrew Bloch discussing their experiences on BBC's The Apprentice and insights into the PR industry.

The Apprentice contestant and PR specialist Lawrence Rosenberg and Andrew Bloch, the PR adviser to Lord Alan Sugar, are guests on this week’s PRWeek Beyond the Noise podcast episode. Lawrence Rosenberg discusses his background in communications and public affairs, as well as his experiences on the  BBC reality show The Apprentice . On the show, the public affairs professional was looking to impress Lord Sugar and secure his mentorship, as well as a £250,000 investment in his business plan. He reached the final five candidates of the show.  Andrew Bloch, PR adviser to Lord Alan Sugar, co-founded and led Frank PR as managing partner for 20 years before stepping back in 2020 to launch Andrew Bloch & Associates. He also works as an adviser to several firms in the PR and communications industry.  Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or on your favourite platform. Rosenberg talks about what influenced him to take part in The Apprentice, what comms skills he used to maximise the opportunity, and chats about what PR skills have come in useful after appearing in the show. Bloch explains how he…

People in this episode

Guests: Lawrence Rosenberg, Andrew Bloch

Topics covered

• PR
• The Apprentice
• communications
• public affairs
• media
• business investment

Keywords

• The Apprentice
• PR skills
• business plan
• AI technology
• communications
• public affairs
• investment

Mentioned in this episode

Organizations: BBC, Frank PR, Andrew Bloch & Associates

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