About this episode

Adam Leyland discusses the intersection of PR and media in the grocery sector, including social media strategies and AI's role in journalism.

PRWeek speaks to Adam Leyland, editor-in-chief at The Grocer, for the Future of the Media series. Among other things, Leyland discusses PR and media relations; the grocery trade title's social media strategy; how journalists use AI; and how PR can help with the UK's HFSS (high in fat, salt, or sugar) legislation. Stay tuned for more interviews with editors, as part of the Future of the Media, which will be published on the podcast feed soon. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: PRWeek

Guest: Adam Leyland

Topics covered

• PR
• media relations
• grocery trade
• social media strategy
• AI in journalism
• HFSS legislation

Keywords

• PR
• media relations
• grocery
• social media
• AI
• HFSS
• journalism

Mentioned in this episode

Organizations: The Grocer, PRWeek, Acast, UK

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