#49 Allwyn UK CEO: Britain Risks Losing the National Lottery if it Doesn't Innovate
About this episode
Andria Vidler, CEO of Allwyn UK, discusses the future of the National Lottery and the need for innovation to avoid losing it.
Andria Vidler, the CEO of Allwyn UK - the operator of the National Lottery - has warned the British public risks losing it, unless it innovates. Allwyn took over the running of the National Lottery from Camelot in 2024, and it had pledged to double the amount if gives to good causes from 33 million pounds to 60 million pounds. But Vidler told Felicity Hannah that its future is at stake, if it doesn't continue to change and adapt at speed. Part of this is the UK launch of Powerball, the first time the American lottery has been offered outside the United States. Unlike EuroMillions, its jackpots are uncapped and can rise into the hundreds of millions. The interview also examines whether the National Lottery should be treated differently from other forms of gambling. Vidler rejected suggestions that draw-based games contribute significantly to gambling harm, arguing that waiting for a result removes the cycle of instant gratification associated with more addictive products. She also defended the lottery’s £500 weekly online deposit limit, saying most players spend nowhere near that amount and fewer than 2 per cent show any indication of problematic play. Allwyn has introduced over…
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