
Chicken in the Box: Why Your Business Model is Broken with James Hatfield
From Big Talk About Small Business by Big Talk About Small Business
March 11, 2026 · 59 min · Season 1 · Episode 128
About this episode
James Hatfield discusses how speed and innovative technology can transform business models for small businesses.
Speed decides who wins. That’s the hard truth we unpack with James Hatfield, the blue-collar builder turned Chief Revenue Officer at LiveSwitch, a video-first AI platform that helps small businesses bid faster, reduce truck rolls, and turn phones into closing tools. From reinventing the 911 call with instant live video to powering virtual estimates for movers, electricians, and window washers, James shows how a simple text link can unlock clarity for customers and leverage for crews. We dig ...
People in this episode
Guest: James Hatfield
Topics covered
- business model
- AI technology
- small business
- video communication
- customer engagement
Keywords
- business model
- AI platform
- video-first
- small businesses
- live video
- virtual estimates
- customer clarity
Mentioned in this episode
Organizations: LiveSwitch
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