Earned Media: Why Relationships Aren't Strategy with Ronica Cleary

About this episode

Ronica Cleary discusses effective strategies for earned media in small businesses.

Most people buy PR the wrong way: they ask “who do you know?” and hope connections turn into coverage. We sit down with Ronica Cleary, founder of Cleary Strategies and a former TV journalist who covered the White House, to talk about what actually drives earned media for a small business: preparation, systems, and a repeatable pitching strategy that does not depend on favors. We get concrete about what “strategy” looks like in public relations. Ronica walks us through her discovery process a...

People in this episode

Guest: Ronica Cleary

Topics covered

• earned media
• public relations
• small business strategy
• media pitching
• relationship building

Keywords

• earned media
• public relations
• media strategy
• small business
• Ronica Cleary

Mentioned in this episode

Organizations: Cleary Strategies, White House

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