Stop Overthinking: The 70% Rule to Beat Procrastination
From BigDeal by Codie Sanchez
April 27, 2026 · 26 min
About this episode
In this episode, Codie Sanchez discusses the dangers of overthinking and the importance of making timely decisions in business.
Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code 'DEAL' to get $350 off the Pod 5 Ultra. If you have an HSA or FSA, the Eight Sleep Pod may qualify as a medical expense through Truemed, and qualified customers save about 30% on average. Stack that with the code above for even more savings. Check your eligibility at https://www.truemed.com/eightsleep before you buy. Truemed is for qualified customers. HSA/FSA tax savings vary. You've had a decision sitting on your desk for two weeks. You keep telling yourself you're just gathering information. You're not. You're stalling. And while you stall, someone less qualified just did a worse version of your idea and they're about to eat your lunch. Here's the lesson history keeps screaming at us: speed wins every time. Companies like Instagram and Square have perfect plans; they had faster clocks. They moved while everyone else was still in meetings. And in business, hesitation is just a polite word for losing. In this episode, you'll learn: Why information doesn't age like wine, it ages like milk The decay question that will tell you if you're at 70% or just overthinking Jeff Bezos's 70% rule and the…
People in this episode
Host: Codie Sanchez
Topics covered
- procrastination
- decision making
- business strategy
- speed in business
- overthinking
- efficiency
Keywords
- 70% rule
- procrastination
- decision making
- business efficiency
- speed wins
- information decay
- perfection trap
Sponsors
Eight Sleep, Truemed
Mentioned in this episode
Organizations: Instagram, Square
Products: Eight Sleep Pod
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