BigDeal

Today’s episode breaks down why failure is the entrance fee for success, how three seemingly ordinary entrepreneurs rewired their brains to look for possibilities before problems, and the exact mindset that separates people who build billion dollar companies from people who stay stuck wishing. In this episode, you'll learn: The “Unlucky One” principle Why James Dyson went through 5,127 failures over five years How Ole Kirk Christensen fought bad luck, misfortune, and catastrophe on his path to build Lego How Jack Ma failed his way to becoming a billionaire Jensen Huang’s pain and suffering framework Why Sara Blakely's father celebrated her failures at the dinner table ___________ (00:00:00) Introduction: What If It All Works Out?(00:00:25) The Realistic Trap: Why Pessimism Disguises Itself as Practicality(00:01:22) The Failure: James Dyson's 5,127 Prototypes(00:03:14) Hiring Graduates Over Veterans: The No Fear Advantage(00:03:54) Man Is Meant to Be Humbled: The Mike Tyson Principle(00:04:40) The Unlucky One: Ole Kirk Christiansen and the Birth of LEGO(00:07:19) The Obstacle Becomes the Way: Marcus Aurelius on Adversity(00:07:53) Cody's Recent Failures: The $80K Recruiter and the $50K Studio(00:09:04) Jensen Huang on Pain and Suffering: The Character Builder(00:11:28) The Reject: Jack Ma's 30 Rejections Before Alibaba(00:13:40) The Six-Minute Meeting: When Unstoppable Meets Opportunity(00:14:32) Rejections Are Just Reps: Reframing Failure as Practice(00:15:13) Sara Blakely's Dinner Table: Celebrating Failure as a Family Ritual(00:16:31) Closing: I Want to Give You Pain and Suffering ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode breaks down the exact behaviors, communication strategies, and mindset shifts that separate people who get overlooked from people who command respect instantly. From the snap judgments people make in the blink of an eye to the dark arts of leadership nobody will tell you about, you'll learn why being liked is overrated, how to balance authenticity with strategy, and the specific moves that earned respect in male dominated finance and tech rooms. In this episode, you'll learn: Why the way you look, stand, and carry yourself can command respect before you say a word The Clap Back Principle: Why your reaction to disrespect can make or break your authority Why the best leaders aren’t always liked, and how being too friendly can undermine your authority The Context Framework: A simple shift in communication that earns lasting respect and loyalty Why being too honest, authentic, and accessible can actually make people respect you less ___________ (00:00:00) Introduction: People Win Because They're Respected, Not Because They're Smart(00:00:46) The Snap Judgment Problem: Why Your Posture Matters More Than Your Words(00:02:09) When to Clap Back and When to Let It Go: The Respect Over Hate Rule(00:03:56) Working With People You Disagree With: The Chess Board Mentality(00:05:00) When to Part Ways: The Warren Buffett Reputation Test(00:06:58) Commanding Respect in Male-Dominated Rooms: The Symmetry and Style Advantage(00:09:23) The Humor Defense: When You Lecture You Stand Above, When You Laugh You Stand Alongside(00:10:08) Being Respected vs Being Liked: Why You Don't Need to Be Friends With Your Employees(00:12:32) The Stoic Under Pressure: Why Emotional Regulation Is Non-Negotiable(00:13:35) The Mystery Factor: Robert Greene on Seduction and Separation(00:15:00) The Authenticity Trap: Why Full Transparency Doesn't Actually Work(00:16:41) White Lies That Win: The Career Advice Nobody Will Tell You(00:18:26) Context Is King: How the Best Leaders Communicate to Earn Respect(00:20:34) Finding Mentors Who Have Your Biggest Weakness as Their Greatest Strength(00:22:34) The Chess Board Strategy: Playing Multiplayer Success and Never Burning Bridges ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/stopcaring You've been telling yourself the same story. That you need everyone to believe in you. That you need permission to go big. That if you just explain yourself better, the haters will finally understand. Here's the truth: the only thing between you and the life you want is believing you need approval from people who aren't even in the arena. This episode breaks down why the exact thing people make fun of you for is probably what they wish they were doing instead, how to stop giving everyone equal voting rights over your life, and the hidden cost of caring what people think. From Kanye's refusal to defend himself to Dolly Parton being criticized for her wigs, you'll learn why greatness has been annoying people since 1841, how to tell whose opinion actually matters, and why the best defense in the world is winning so big that other people can't keep your name out of their mouth. In this episode, you'll learn: Why the people who applaud you at the beginning are usually strangers, not friends and family, and how most people don't actually want you to be great because your success reminds them of their own inaction The board of directors principle: how to stop internalizing criticism by asking four questions before you let someone's opinion affect you, and why most people don't deserve voting rights in your life Why every clap back steals creative energy from you and pours it into someone who creates nothing, and how the real players aren't even listening to the sound of the crowd at all The energy vampire framework: how hanging out with people who diminish you is like holding a puppy by the tail while it tries to run, and why you're the average of the five people you surround yourself with and what they expect from you Why haters don't waste time on people who aren't building something big, how being alone at the top means you're exactly where you're supposed to be, and why the goal isn't to stop caring what people think but to stop letting what people think decide what you do ___________ (00:00:00) Introduction: One Person's Opinion Away From Quitting (00:01:05) The Time Is Now: Kanye on Being Okay With Greatness (00:01:55) Fear and Faith: Kanye's Miami Show Revelation (00:02:52) Steve Jobs Got Fired: Why Defense Doesn't Matter (00:03:22) Your Life Isn't a Test: Lil Wayne on Doing What You Feel (00:03:53) The Board of Directors Rule: Who Gets a Vote in Your Life (00:04:44) Dana White Energy: Being Good at Being an Enemy Too (00:06:03) Energy Vampires: Joe Rogan on Who You Hang Out With (00:07:49) Hope and Arrogance: Kanye on Faith Over Fear (00:11:24) The Mirror Test: Lil Wayne on Letting the World Be Your Mirror (00:12:50) Sleeping at the Top: Why Lonely Beats Nightmares at the Bottom (00:13:47) Now I'm Doing It Right: Giving Yourself Permission to Evolve (00:14:28) Haters Are a Compliment: Why Pushback Means You're Building Something Big (00:14:46) Dolly Parton's Choice: I Would Never Stoop So Low as to Be Fashionable (00:16:11) Closing: Naturally, Organically Amazing ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/burnout You've been telling yourself the same story. That you're burned out. That you need a break. That you've worked too hard for too long. Here's the truth: you're not burned out, your systems are just broken. Most people aren't exhausted from working too much, they're exhausted from doing too much of what they hate, what they're not good at, and what doesn't make them money. This episode breaks down why you're calling it burnout when you actually just have a job you don't like, even if you own the company. From the CATO process that cuts the chaos to the hero complex that's secretly killing your business, you'll learn how to stop being the ball hog, start building a team better than you, and finally create a business that energizes you instead of draining you. In this episode, you'll learn: Why you're not burned out for the reasons you think, and how doing too much of what you don't like, aren't good at, and aren't uniquely skilled at is draining your energy every single day The CATO process: how to cut all the things that don't make you revenue, automate the things that make you the most revenue first, delegate the high revenue tasks you don't like doing, and outsource everything else so you can finally stop being the hero Why being the hero feels like taking heroin and how treating yourself like a drug addict in your business keeps you stuck doing work you hate while annoying everyone around you The Walt Disney principle: how your job as CEO is not to do everything but to hire a team of A players better than you who believe in your vision so much they come work for you even though they're fully competent enough to do it themselves Why champions don't run at playoff level speed always, how to replace the word burnout with tired or break, and the question that snaps you back into focus: do you want to quit or do you just need a nap ___________ (00:00:00) Introduction: The Burnout Trap Nobody Talks About (00:00:35) You're Not Burned Out, You Just Have a Job You Don't Like (00:02:51) The Hero Drug: Why Being Needed Is Killing Your Business (00:03:48) The CATO Process: Cut, Automate, Delegate, Outsource (00:04:37) The Walt Disney Principle: Build a Team Better Than You (00:07:08) The Ball Hog Problem: When Competence Becomes Your Prison (00:07:38) Do You Want to Quit or Do You Just Need a Nap? (00:09:54) Talking Employees Off the Edge: The Self-Reflection Method (00:12:34) Set and Setting: Change Your Environment to Change Your Energy (00:13:31) The Big Why: When Your Purpose Overcomes Any How (00:15:34) Parting Words: Just Don't Quit ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out! https://contrarianthinking.biz/hudson Joe Hudson is one of the most sought after CEO coaches in the world, mentoring founders from Mark Pincus to Sam Altman and turning struggling companies into billion dollar businesses. He's spent decades unlocking the hidden patterns that keep high performers stuck, and in this episode, he breaks down why work ethic is overrated, how self-reliance is secretly killing your growth, and the exact frameworks billionaire CEOs use to make great decisions without burning out. In this episode, you'll learn: Why work ethic is way overrated The golden algorithm Why shame is the lock that holds bad habits in place The “no” doctrine Why self-reliance is the biggest trap for entrepreneurs ___________ (00:00:00) Introduction: Work Ethic Is Way Overrated (00:00:56) The Golden Algorithm: What You Avoid, You Invite (00:02:18) Shame Is the Lock That Holds Bad Habits in Place (00:05:08) Every Business Problem Is a Self-Awareness Problem (00:07:39) The Action Needed Email Protocol (00:09:19) Obsession Over Work Ethic: What Actually Makes You Rich (00:11:20) Decision-Making Happens in the Emotional Center of Your Brain (00:13:40) Enjoyment Is Efficiency: The 10% More Experiment (00:14:34) Hire for What They'd Do for Free (00:15:35) Sitting Across From Billionaires: The Better Than and Worse Than Paradox (00:16:59) How to Say the Hard Thing: Every Time I Pucker, I Say It (00:24:07) Owning Your Projection: The Blame Tool (00:26:02) The No Doctrine: Stop Trying to Convince Your Team (00:29:13) Work Ethic Doesn't Correlate With Wealth (00:32:35) Money Beliefs: Why People Without Money Think It Will Solve Everything (00:34:42) Complexity Is the New Enemy: You Have to Actively Dismantle It (00:35:55) The Hardest Conversations Build the Most Trust (00:51:24) Build the Part You Understand the Least First (00:53:08) Pace and Spin: Track Wasted Energy, Not Just Output (00:53:17) Maximalism Works: Think Bigger Than You Think You Can (00:54:32) Culture Is Where Maximalists Stop Being Maximalists (00:56:31) AI Is Commoditizing Everything Except Creativity and Teamwork (00:59:14) Most Meetings Suck: If the Outcome Is More Meetings, That Meeting Sucked (01:02:23) Never Have One-on-Ones: They Create Politics (01:03:28) No Secrets: Assume Everything You Say Gets Said to Everyone (01:06:48) Where Do You Want Diversity and Where Don't You? (01:08:50) The Leader's Happiness Is the Company's Health (01:11:17) Self-Reliance Is the Ceiling: You Can't Grow Without Help ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal You've been telling yourself the same story. That you need more money to start. That you need the perfect plan before you move. That fear is the reason you're stuck. Here's the truth: the only thing holding you back is the belief that something outside of you has to change before you can begin. Robert Herjavec went from arriving in America with nothing to building and selling companies worth hundreds of millions of dollars. He's one of the most recognizable faces on Shark Tank, and in this episode, he breaks down the exact mindset shifts that turned urgency into wealth, why most people quit before they compound, and the leadership mistake that quietly destroys great companies. From structuring earnouts with no money down to scaling a $400 million business without raising a dime, Robert reveals the frameworks that separate people who stay broke from people who build empires. In this episode, you'll learn: Why fear is what holds most people back and how the fear of hard work without guaranteed results is the real killer, not the work itself The poverty versus wealth mindset: why working to make a living keeps you stuck and how shifting to building wealth changes everything How Robert bought 13 businesses with no outside funding using earnouts, seller financing, and cash flow leverage, and why you don't need money in the bank to do deals The biggest mistake founders make when pitching: asking people to listen instead of making them want to hear, and why humility and subconscious alignment close deals before you even open your mouth How to value a company the right way: understanding industry multiples, EBITDA, and why people fail because they price based on what they need instead of what the business is worth Stop waiting for permission. Stop waiting for certainty. The life you want is on the other side of the decision you're avoiding. My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/oobo_bigdeal - cs ___________ (00:00:00) Introduction: Fear Is What Holds You Back, Not Lack of Money (00:03:07) The 10-Year Grind: Running Until Your Legs Fall Off (00:07:24) A Players vs B Players: How Long Do You Wallow in Misery? (00:10:33) The Fast No Is a Gift: Stop Being a Maybe-er (00:11:34) Your Bad Day Is Somebody's Dream: Perspective and Purity of Joy (00:13:03) Become an Expert in Something: The 20s Are Your Foundation (00:15:22) The Kylie Jenner Business Lesson: Don't Confuse Stuff with Vision (00:18:55) How Rare Is a Billion Dollars? The SpaceX Millionaire Story (00:21:25) You Can Get Rich Even If You Hate Rich People (00:25:29) Democracy Is a Car Wash: Small Business Is the Right Message for America (00:26:58) Urgency Gets You Out of Poverty, Patience Gets You to Wealth (00:30:00) Fail Quickly: Test at 20% with Paying Customers, Not at 100% with Beta Users (00:31:19) 10 Billion Dollars in Sales: Great Salespeople Sell Value, Not Product (00:33:06) The Leverage Switch: When Sharks Start Selling the Pitcher (00:36:05) The Three Numbers You Better Know: EBITDA, Multiples, and Industry Comps (00:38:35) Scale Is a Two-Edged Sword: When Your Skill Becomes Your Weakness (00:41:11) The Million, Ten Million, Hundred Million Business: What Changes at Each Level (00:43:32) The World-Class CFO Hire: When Robert Stopped Being the Bottleneck (00:46:05) Buying 13 Businesses with No Outside Funding: The Earnout Strategy (00:49:14) Money Is Not Holding You Back, Your Lack of Knowledge Is (00:49:59) The Baby Boomer Exit Crisis: Millions of Businesses with No Succession Plan (00:52:55) Third-Party Verification: People Believe What Others Say About You (00:54:03) I'm Really Proud I Built 400 Million with My Own Money (00:55:58) The Equity Operator vs the Business Operator: Why Projections Are Bullshit (00:58:18) When It's Self-Evident in Tech, It's Probably Too Late (01:02:25) The Accelerator Stuck: How Precarious Is Life? (01:06:03) We Are Not a Family, We Are a Team: The Benevolent Dictator (01:07:40) Poverty Mindset vs Wealth Mindset: It's Great to Dream, Better to Pay Your Bills ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices