The Fix Every Financial Advisor Needs

About this episode

Brandon Keys discusses the importance of personal branding for financial professionals and shares insights on content creation and client acquisition strategies.

Most financial professionals start a podcast thinking it will grow their business. Brandon Keys says you are doing it backwards. Jordan and Wyatt sit down with Brandon Keys from Green Candle to get his unfiltered take on why personal brand has to come before the podcast, what it actually takes to build content that converts, and how financial professionals can stop trading time for leads. Brandon breaks down his own journey from forensic engineer to full-time Bitcoin media strategist, why Bitcoiners can spot inauthenticity from a mile away, and what the give first mentality looks like when you are trying to build trust in financial services. Jordan and Wyatt get into the one-to-many content strategy that replaces the endless cycle of cold intro calls, why evergreen YouTube videos are the most underrated client acquisition tool in the industry, and what actually causes most people to quit content after two or three videos. We close out with Brandon's honest breakdown of what he would do differently if he were starting over, why now is the best time to build a personal brand given where we are in the AI cycle, and how to reach him if you are ready to stop figuring it out alone…

People in this episode

Hosts: Wyatt O'Rourke, Jordan Guess

Guest: Brandon Keys

Topics covered

• personal branding
• content strategy
• financial services
• Bitcoin
• client acquisition

Keywords

• financial advisor
• podcast
• content that converts
• evergreen YouTube videos
• trust building

Mentioned in this episode

Organizations: Green Candle

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