Additive Manufacturing, Subtractive Bullshit Brian Hiatt
About this episode
Brian Hiatt discusses his journey in disrupting the outdoor industry through additive manufacturing and small-batch production.
Brian Hiatt started Dry Mountain unintentionally to disrupt the outdoor industry through additive manufacturing. He's solving real problems through small-batch production in an industry that hasn't truly innovated in decades. Growing up in a farming community in Utah and working as a handyman taught him to get creative and solve problems instead of waiting for someone else to do it. His mission goes beyond selling products he wants to onshore manufacturing, educate people about why public lands matter, and prove you can create quality gear in America at prices people will actually pay. We talk about how new technology can actually work with old traditions, why consumers need to be reeducated on price versus value when you're paying for better quality, and what he's building that could change how people think about outdoor gear. Highlights: Why real innovation in the outdoor industry stopped decades ago and got replaced by iteration and drop-shipping based on marketing metrics. How additive manufacturing and small-batch production make onshoring possible without requiring massive capital investment. The importance of believing in your product enough to be your own biggest customer…
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