
Lauri Rollings discusses her transition from law to trade associations and the misconceptions about younger generations in the workforce.
Lauri Rollings worked as a lawyer for 20 years before ending up in trade associations completely by accident. A family member of a colleague was in need of emergency help with labor negotiations and she took the job not knowing anything about construction or apprenticeships. What she found surprised her people learning skilled trades while getting paid, graduating with zero debt, and making six figures with benefits. She couldn't figure out why more people didn't know this path existed. After running contractor associations in Milwaukee and Portland for a decade, she started consulting on leadership development because like many industries, nobody was training people to become the next leaders. We talk about why the biggest myth she fights is that young people don't want to work hard, how skills from unexpected places like video games or music transfer to trades work, and why asking different interview questions reveals talent that doesn't fit the farm kid stereotype. Highlights: Why the myth that younger generations don't want to work hard is completely false and comes down to individual values rather than birth year. Why asking better interview questions reveals how someone's…
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