Episode 235: When Change Management Isn’t OD

Episode 235: When Change Management Isn’t OD

From Bob 'n Joyce Talk HR 'n OD by Bob Stapleton and Joyce Wilson-Sanford

May 15, 2026 · 26 min · Episode 235

About this episode

The episode discusses the distinction between change management and organizational development, emphasizing the importance of understanding organizational culture and human behavior.

In this episode, we dive into the provocative assertion by W. Warner Burke that much of today’s change management work is not truly Organizational Development. That may sound surprising. After all, many OD practitioners spend much of their time helping organizations navigate change. So how could change management not be OD? As we explore Burke’s perspective, we find ourselves agreeing that his argument has more merit than many might initially think. At the center of the debate is the idea that much of modern change management — particularly as practiced by large consulting firms such as Deloitte and McKinsey & Company — tends to focus heavily on implementation, project plans, communications strategies, training rollouts, and adoption metrics. While these approaches may improve execution, Burke argues they often lack the deeper human and systemic foundations that have traditionally defined OD. Joyce and Bob reflect on examples from their own consulting work where change efforts were grounded in core OD principles. Rather than rushing to implementation, they describe the importance of first diagnosing what is really happening in the organization — understanding the culture…

People in this episode

Hosts: Bob Stapleton, Joyce Wilson-Sanford

Topics covered

  • Change Management
  • Organizational Development
  • Consulting Practices
  • Human Behavior
  • Collaboration
  • Implementation Strategies

Keywords

  • change management
  • organizational development
  • W. Warner Burke
  • consulting
  • implementation
  • human behavior
  • collaboration

Mentioned in this episode

Organizations: Deloitte, McKinsey & Company

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