Can Zillow’s 'Super App' Fix a Broken Housing Market?

Can Zillow’s 'Super App' Fix a Broken Housing Market?

From Bold Names by The Wall Street Journal

February 27, 2026 · 29 min

About this episode

Zillow CEO Jeremy Wacksman discusses the current state of the U.S. housing market and the company's pivot to become a 'housing super app'.

"Depressed." That’s how Zillow CEO Jeremy Wacksman describes the current state of the U.S. housing market. With sales hitting 30-year lows and a deficit of nearly 5 million homes, the American dream of homeownership feels further away than ever for many. On the latest episode of the Bold Names podcast, Wacksman joins WSJ’s Tim Higgins to discuss how Zillow is pivoting to become a "housing super app" and why he believes the solution to affordability is a local supply revolution. To watch the video version of this episode, visit our WSJ Podcasts YouTube channel or the video page of WSJ.com. Check Out Past Episodes: Why Cigna’s CEO Is Confident We Can Fix American Healthcare How SAP's CEO Is Remaking the European Tech Giant For The Age Of AI Affirm’s Max Levchin: Why ‘Buy Now, Pay Later’ Beats Credit Cards Let us know what you think of the show. Email us at BoldNames@wsj.com. Sign up for the WSJ's free Technology newsletter.Read Tim Higgins’s column. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Tim Higgins

Guest: Jeremy Wacksman

Topics covered

  • housing market
  • Zillow
  • technology
  • homeownership
  • affordability

Keywords

  • housing super app
  • local supply revolution
  • home sales
  • Cigna
  • SAP
  • Affirm

Mentioned in this episode

Products: Zillow

Books & works: Bold Names

Places: U.S.

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