Roses, Revenue, and Retention: Hinge’s Strategy for a $1 Billion Year

Roses, Revenue, and Retention: Hinge’s Strategy for a $1 Billion Year

From Bold Names by The Wall Street Journal

April 3, 2026 · 30 min

About this episode

Tim Higgins interviews Hinge's CEO Jackie Jantos about the company's strategy and evolution in the dating app market.

For years, dating app Hinge’s slogan has been “Designed to be Deleted” — a bold mission for a company on track to hit $1 billion in annual revenue in the coming years. In this episode of Bold Names, WSJ’s Tim Higgins sits down with Hinge’s new CEO, Jackie Jantos, to discuss the high-stakes evolution of digital romance. How is the company working to remain relevant with Gen Z? Is the rise of AI companions changing real-life dating? And what does the future hold for Hinge’s “Roses”? To watch the video version of this episode, visit our WSJ Podcasts YouTube channel or the video page of WSJ.com. Check Out Past Episodes: The Five Step “Algorithm” Driving Tesla’s Success Southwest’s $1 Billion Pivot: CEO Bob Jordan on Bag Fees And Other Changes Can Zillow’s 'Super App' Fix a Broken Housing Market? ‘We Sell Scarcity:’ How Lamborghini Continues to Stay So Cool Let us know what you think of the show. Email us at BoldNames@wsj.com. Sign up for the WSJ's free Technology newsletter.Read Tim Higgins’s column. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Tim Higgins

Guest: Jackie Jantos

Topics covered

  • dating apps
  • digital romance
  • Gen Z
  • AI companions

Keywords

  • Hinge
  • revenue
  • retention
  • slogan
  • future of dating

Mentioned in this episode

Products: Hinge

Books & works: Bold Names, Roses, We Sell Scarcity:

Places: Southwest

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