Why You Never Know What to Post About Your Book

Why You Never Know What to Post About Your Book

From Book Marketing Simplified by Jenn Hanson-dePaula

March 31, 2026 · 9 min · Episode 101

About this episode

Jenn discusses the importance of identifying core messages for authors to simplify content creation.

Are you constantly staring at a blank screen wondering what to post about your book? You're not alone and it's not a creativity problem. In this episode, Jenn breaks down the real reason authors run out of content ideas: missing core messages. Learn what core messages actually are, what they look like for fiction vs. nonfiction authors, and why identifying them is the one thing that makes content creation feel simple instead of exhausting. Links Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing. The 90-Day Book Sales System - the complete step-by-step system that builds your foundation first, then your content plan, email list, and sales strategy.

People in this episode

Host: Jenn Hanson-dePaula

Topics covered

  • content creation
  • core messages
  • marketing strategies
  • fiction vs nonfiction
  • author branding

Keywords

  • book marketing
  • content ideas
  • author strategies
  • social media posts
  • marketing foundation

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