Christmas in July: Your Holiday Book Sales Plan Starts Here
About this episode
Penny and Amy discuss the importance of early planning for holiday book sales.
Holiday book sales do not start when shoppers begin panic-buying gifts in December. They start months earlier, when smart authors begin positioning their books for the gift guides, media mentions, newsletters, local segments, creator roundups, and seasonal recommendation lists that influence what readers actually buy. In this episode, Penny and Amy are talking Christmas in July — and why authors who want stronger holiday book sales need to start planning long before the holiday rush. Waiting ...
People in this episode
Hosts: Penny, Amy
Topics covered
- holiday book sales
- book marketing
- planning
- gift guides
- media mentions
- author success
Keywords
- Christmas in July
- holiday sales
- book positioning
- media mentions
- author marketing
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