Think Local, Sell Everywhere: Book Marketing That Actually Sells Books

Think Local, Sell Everywhere: Book Marketing That Actually Sells Books

June 19, 2026 · 30 min · Season 6 · Episode 25

About this episode

This episode discusses effective local marketing strategies for authors to boost book sales.

Most authors overlook one of the most powerful marketing opportunities they already have: their local market. While everyone else fights for attention online, smart authors are building visibility, reader loyalty, and consistent book sales right in their own backyard — often with far less competition and far better results. In this episode, Penny Sansevieri and Amy Cornell unpack the local marketing strategies that actually move books. From wine bars hosting “books and bubbly” nights to thril...

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Host: Penny Sansevieri

Guest: Amy Cornell

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