A Risk Most Running Brands Wouldn’t Take

About this episode

This episode discusses Kiprun's transformation into a serious running brand and the innovations in their shoe lineup.

Kiprun used to feel like an entry-level running brand, not one serious runners would put in the same conversation as the best trail running shoes in the sport. If you’re curious how a brand changes that perception and what it looks like when a running company genuinely reinvents itself this episode is for you. Josh sits down with Inky Steve to break down the shift they’re seeing at Kiprun through the Kipsummit Max , Kipsummit Race , and the broader portfolio now taking shape under Decathlon. They get into stigma, design, price, performance, and why this feels less like a one-off good shoe and more like a brand returning with a completely different level of intent. This one’s for runners who care about shoes, design, and where the culture is moving. Please give us a follow, rate the podcast, and give a review. Topics / Timestamps 00:00 - The Rise of Kiprun 04:33 - The Transformation of Kiprun Shoes 09:37 - The Evolution of Trail Running Shoes 15:27 - Running Shoes and Innovations 18:58 - Kiprun's Kipsummit Race Shoe 21:06 - The Evolution of Trail Running Shoes Resources / Links Kiprun Kipsummit Race Kiprun Kipsummit Max Josh Rosenthal on IG Borderlands.cc La French Trail High…

People in this episode

Host: Josh Rosenthal

Guest: Inky Steve

Topics covered

• Kiprun
• trail running shoes
• brand transformation
• shoe design
• running performance
• running culture

Keywords

• Kiprun
• Kipsummit Max
• Kipsummit Race
• trail running
• shoe design
• running performance
• Decathlon

Sponsors

Kiprun

Mentioned in this episode

Organizations: Kiprun, Decathlon, Borderlands.cc

Products: Kipsummit Max, Kipsummit Race

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