
Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 35 chart positions in 35 markets.
By chart position
- 🇬🇧GB · Running#44100K to 300K
- 🇺🇸US · Running#6230K to 100K
- 🇨🇦CA · Running#8830K to 100K
- 🇦🇺AU · Running#1715K to 30K
- 🇩🇪DE · Running#2005K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
122K to 410K🎙 Daily cadence·295 episodes·Last published 3d ago - Monthly Reach
Unique listeners across all episodes (30 days)
407K to 1.4M🇬🇧22%🇺🇸7%🇨🇦7%+32 more - Active Followers
Loyal subscribers who consistently listen
163K to 547K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 19 epsHost
Recent guests
Recent episodes
Trail Running Culture Doesn't Scale | Bob Crowley's Response
Jun 22, 2026
Unknown duration
Western States Wants to Protect, UTMB Wants to Grow
Jun 19, 2026
Unknown duration
Wasatch 100 & Bear 100: When Ultra Running Just Hurts
Jun 16, 2026
Unknown duration
The Trail Running Sea of Sameness | Nike ACG, Nostalgia, and the Cost of Optimization
Jun 12, 2026
28m 23s
Why Western States is America's Most Important Race | More than a Run
Jun 9, 2026
23m 38s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 | ![]() Trail Running Culture Doesn't Scale | Bob Crowley's Response | Western States and UTMB are often framed as opposite visions for the future of trail running. One protects through limits. The other protects through growth. But after publishing an episode on that tension, I received an unexpected response from Bob Crowley, former President of the International Trail Running Association (ITRA).Bob argues that both sides may be focused on the wrong thing. What follows is a conversation about culture, stewardship, local races, and whether the values that built trail running can survive success. Somewhere along the way, the debate stops being about Western States and UTMB and becomes something much bigger.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Resources / LinksWestern States Wants to Protect, UTMB Wants to GrowBob's Full Op-edBorderlands.ccLa French TrailRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack | — | ||||||
| 6/19/26 | ![]() Western States Wants to Protect, UTMB Wants to Grow | Western States and UTMB have become the two most influential institutions in trail running, but beneath the debate over lotteries, race series, and growth is a deeper question: when something becomes successful, how do you protect it?Josh explores why UTMB believes trail running is important enough to scale globally while Western States believes it's important enough not to. Along the way, he examines scarcity, culture, the hidden cost of success, and whether the thing worth protecting was ever the race itself.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Topics / Timestamps01:33 Two Philosophies of Trail Running03:19 Is Growth in Trail Running Corruption?06:13 The Scale Problem in Trail Running11:06 What Cultre are We Protecting in Trail Running?15:50 The Supply Chain of Trail Running CultureResources / Links8 Bit Trail RunningJosh Rosenthal on IGBorderlands.ccLa French TrailRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack | — | ||||||
| 6/16/26 | ![]() Wasatch 100 & Bear 100: When Ultra Running Just Hurts | Wasatch 100 and Bear 100 are two of the hardest races in ultra running. Michael Whiteside ran both just three weeks apart, and what stayed with me from this conversation wasn't the accomplishment. It was the way he talked about suffering, expectations, and the moment he realized he wasn't going to feel better.What follows is less a race report and more a conversation about endurance. Crew guilt, self-doubt, late-race bargaining, and the strange acceptance that sometimes arrives when the problem in front of you can no longer be solved. Somewhere in the middle, Michael offers one of the best descriptions of ultra running I've heard: it wasn't hard, it just hurt.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Resources / LinksBorderlands.ccLa French TrailRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack | — | ||||||
| 6/12/26 | ![]() The Trail Running Sea of Sameness | Nike ACG, Nostalgia, and the Cost of Optimization✨ | trail runningshoe design+3 | Inky | Nike ACGGlobal Sales Guys | — | trail running shoesNike ACG LDV+3 | — | 28m 23s | |
| 6/9/26 | ![]() Why Western States is America's Most Important Race | More than a Run✨ | Western States 100trail running+4 | — | The MastersKentucky Derby | AuburnRucky Chucky | Western Statestrail running+5 | — | 23m 38s | |
| 6/4/26 | ![]() Why Trail Running Hides Competition✨ | trail running culturecompetition+4 | — | BorderlandsSalt Lake Foothills Trail Races+1 | — | trail runningcompetition+5 | — | 17m 34s | |
| 5/25/26 | ![]() What Happens When Running Becomes Your Job? | Jacob Puzey✨ | burnoutidentity+3 | Jacob Puzey | — | — | professional runningburnout+3 | — | 19m 51s | |
| 5/21/26 | ![]() The Race That Makes Trail Running Real✨ | trail runninglocal ultra+3 | — | BorderlandsSalt Lake Foothills Trail Races+1 | — | trail runninglocal ultra+6 | — | 18m 42s | |
| 5/18/26 | ![]() What SATISFY Reveals About Trail Running✨ | trail running cultureauthenticity+4 | — | SatisfyAdidas+6 | — | trail runningSatisfy+7 | — | 9m 46s | |
| 5/12/26 | ![]() Can Trail Running Stay Human?✨ | Trail Running GrowthTrail Running Culture+3 | Gonz FerreroBilly White | KlättermusenSörmlands 100+1 | Stockholm | trail runninggrowth+5 | — | 45m 06s | |
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| 5/7/26 | ![]() Can Trail Running Handle Growth?✨ | trail runningfan experience+4 | — | BorderlandsSalt Lake Foothills Trail Races+2 | — | Cocodona 250trail running+5 | — | 20m 57s | |
| 5/4/26 | ![]() Why Fueling Stops Working During Ultras✨ | ultra running nutritionhigh-carb fueling+3 | Chris Bellamy | Yanaa | — | ultra runningnutrition+5 | — | 44m 54s | |
| 4/27/26 | ![]() Why Ultrarunning Feels Necessary✨ | ultrarunningperformance+4 | Joshua LandvatterKaden Coleman | BorderlandsKiprun | — | ultrarunningperformance+5 | — | 20m 44s | |
| 4/20/26 | ![]() Why Ultrarunners Keep Going When Their Body Says Stop | Matt Johnson✨ | ultrarunning mindsetendurance sports+3 | Matt Johnson | — | — | ultrarunningendurance+4 | — | 26m 42s | |
| 4/14/26 | ![]() How People Become Ultrarunners (No Clear Path)✨ | ultrarunningpersonal journeys+5 | Emory AtterberryCade Michael | Hyperlyte Liquid Performance | West Texas | ultrarunnerjourney+6 | — | 38m 23s | |
| 4/10/26 | ![]() The Problem With Professional Trail and Ultra Running✨ | trail running growthfandom in sports+3 | — | Western StatesUTMB+1 | Salt Lake Foothills | trail runningultra running+5 | — | 11m 38s | |
| 4/8/26 | Why Running Changes You (It’s Not Just Fitness) with Raz Rauf✨ | running cultureidentity+4 | Raz Rauf | Running SucksThe Speed Project+1 | — | trail runningrunning culture+4 | — | 49m 50s | |
| 4/5/26 | A Risk Most Running Brands Wouldn’t Take✨ | Kipruntrail running shoes+4 | Inky Steve | Kipsummit MaxKipsummit Race+2 | — | KiprunKipsummit Max+5 | Kiprun | 25m 07s | |
| 4/1/26 | Ultra Running Exposes Who You Really Are (wtih Mike Kratzer)✨ | ultra runningpersonal growth+4 | Mike Kratzer | — | — | ultra runningpersonal growth+6 | Kiprun | 35m 10s | |
| 3/30/26 | ![]() Why People Run 100 Miles (with Billy Yang)✨ | ultra runningidentity+3 | Billy Yang | NikeThe Why | — | 100 milesultra running+5 | — | 32m 00s | |
| 3/27/26 | ![]() Why Trail Running Feels Like Skateboarding but Isn't✨ | Trail Running CultureSkateboarding Comparison+3 | — | Tommie Runz5 Loops SLC PUNK | Salt Lake | trail runningskateboarding+4 | Kiprun | 10m 39s | |
| 3/23/26 | How Do You Rebuild a Life? Tommie Runz on Sobriety, Loss, and Running✨ | sobrietyloss+4 | Tommie Runz | — | Los AngelesLas Vegas | ultrarunningsobriety+5 | Kiprun | 21m 39s | |
| 3/19/26 | ![]() Is Ultrarunning Losing Its Charm? | Ultrarunning is evolving and growing fast and with that growth, ultra running feels different. Josh digs into how the sport is changing as it becomes more competitive, more visible, and more professional than ever before and asks whether something essential is being lost along the way. From duct-taped water bottles and campfire start lines to global races with thousands of runners and highly engineered gear, this episode explores what that shift really means. From the rise of new brands and technologies to the increasing professionalization of the sport, the conversation looks at what we’ve gained—and what we might be leaving behind. Not as something to judge, but as an evolution that is reshaping how ultrarunning feels, who it’s for, and where it’s going next. For runners thinking about how ultrarunning is changing and what that means for the future of trail running and ultrarunning.Please give us a follow, rate the podcast, and give a review.Topics / Timestamps00:00 The Evolution of Ultra Running02:23 Defining the Charm of Ultra Running07:15 Ultrarunning is Really Two Sports in One11:54 Professionalization vs. Community17:00 The Standardization and Predictability of Ultra Races23:43 The Trade-Offs of Growth - we're losing somethingResources / LinksLa Barba CoffeeACGGorge WaterfallsMountain OutpostWestern StatesLeadvilleWasatch 100Barkley MarathonsEcoTrail ParisRelated EpisodesDirtbag Culture vs. Luxury Running BrandsHow Ciele Athletics Built a Running MovementPresented by Kiprun.----Find us at Borderlands.cc and sign up for the newsletter.Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.And if you haven't checked out Wylder yet, it's worth a look. iOS or Android | — | ||||||
| 3/13/26 | ![]() Is Ultrarunning Changing? Dirtbag Culture vs Luxury Running Brands | If you've ever wondered why luxury running brands suddenly started appearing in ultrarunning—a sport built on dirtbag ethos, thrift-store gear, and anti-status culture—this episode explores the tension behind it.Josh unpacks where the idea of luxury collides with traditional ultrarunning culture, what actually defines a luxury running brand, and why some runners see it as evolution while others see it as a threat to the identity of the sport. At the center is a deeper question: is ultrarunning defined by what you wear, or simply by the act of running ultras?For trail and ultrarunners curious about how culture, identity, and authenticity are evolving in the sport.Please give us a follow, rate the podcast, and give a review.Time Stamps01:14 Why does Luxury Feel Strange in Ultrarunning?03:45 What is Traditional Ultrarunning Culture?10:48 5 Markers of Traditional Ultrarunning Culture15:44 What even is luxury?20:40 What is a "luxury running brand"?24:25 Why do luxury running brands bother people?27:43 A Weird Moment in Luxury Ultrarunning31:45 The Old Guard of UltrarunningResources / Links[article] Why “Luxury Running Brands” Feels Strange In UltrarunningSatisfyCurrentlyRunning SucksRelated EpisodesSatisfy Cofounder, Brice PartoucheThe ROCKER Shoe is Fear & Loathing in Las Vegas----Presented by Kiprun.----Find us at Borderlands.cc and sign up for the newsletter.Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.And if you haven't checked out Wylder yet, it's worth a look. iOS or Android | — | ||||||
| 3/9/26 | ![]() 44 Running Shoes Tested Over 6,000 Miles | Honest Verdicts | If you've ever spent too much money on trail running shoes and wondered whether any of them are actually worth it, this episode is for you.I sit down with Inky Steve, a guy who has tracked 44 pairs of running shoes across 6,000 miles on Strava, to get his most honest verdicts on the shoes he'd recommend to his best friend, the ones he regrets, and the models brands should have never stopped making.For ultra runners and trail runners who take their gear seriously and want real talk and not sponsored opinions.Please give us a follow, rate the podcast, and give a review.Links & ResourcesNike Next % from 2020Hoka Mafate Xgb ultrasSpeedlandPresented by Kiprun.Chapters02:06 Inky Steve's Top Five Running Shoes06:09 The Importance of Shoe Longevity and Functionality08:56 Brand Preferences and Shoe Mileage14:06 Lifestyle Shoes vs. Performance Shoes20:00 Honest Shoe Reviews24:15 Number One Trail Shoe Recommendation28:09 Hoka Mafate X Shoe for 50 Milers30:50 The Importance of Running Shoe Drainage34:09 The Ultra Running Experience38:50 The Impact of Shoe Design on Performance44:20 Shoe Iterations: What to Keep and What to Scrap----Presented by Kiprun.----Find us at Borderlands.cc and sign up for the newsletter.Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.And if you haven't checked out Wylder yet, it's worth a look. iOS or Android | — | ||||||
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Chart Positions
36 placements across 35 markets.
Chart Positions
36 placements across 35 markets.





















