About this episode

Amy and Natalie discuss the evolution and impact of CIRCLE, a community for florists.

In this bonus episode, Amy and Natalie take a deep dive into Bloom Trust Co. CIRCLE—what it is, why they started it nearly five years ago, and how it's evolved since that very first session in 2021. They reflect on how CIRCLE grew from just an idea about how to connect with other florists into a trusted, small-group community for florists who want a safe, candid space to talk about the real work of owning a flower business. They cover how CIRCLE works (and why it's not a course), the importance of community, transparency, and talking about numbers. And they discuss the unexpected impact it's had helping businesses develop systems strong enough to allow them to sell when the time was right. Whether you're thinking about opening a shop, wanting to take the next step to expand and grow your retail business, or just curious what CIRCLE really is, this episode gives you an honest look behind the scenes. If you are interested in joining either CIRCLE Retail or CIRCLE Weddings, you can contact Amy directly through email or DM to find out more. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find Amy on IG at either…

People in this episode

Host: Amy McGee

Guest: Natalie

Topics covered

• floristry
• business community
• CIRCLE
• flower business
• transparency
• community support

Keywords

• CIRCLE
• florists
• business systems
• community
• Bloom Trust Co.
• flower business
• transparency
• retail business

Mentioned in this episode

Organizations: Bloom Trust Co., CIRCLE, The Botanical Brouhaha Podcast, native_poppy

More episodes of Botanical Brouhaha Podcast

• Ep. 150: Alex Vaughan Bet Everything on FLWR Shop · June 25, 2026 · 1h 14m
• Ep. 149: Worth the Wait: Sophie Felts Floral Co Joins Circle Weddings · May 27, 2026 · 40 min
• Ep. 148: Mountain Flower Farm: The Power of Knowing Your Grower · May 7, 2026 · 1h 6m
• Ep. 147: How Sarah Donjuan's Hobby Became JJ's Flower Shop · April 14, 2026 · 57 min
• Ep. 146: How Colleen Raney is Building a Sweet Pea Seed Brand · March 18, 2026 · 1h 5m
• Ep. 145: Linda D'Arco: Flower Farming While Taking a Stand · February 5, 2026 · 1h 5m

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