About this episode

Alex Vaughan shares her journey of building FLWR Shop in Nashville from the ground up.

How Alex Vaughan Built a Beloved Flower Shop Alex Vaughan of FLWR Shop in Nashville built her shop with her partner Quinn from nothing — no family money, no connections, just a rented house, a second mortgage, and a vision for what a flower shop in Nashville could be. In Episode 150, she traces the wild, winding path that took her from a hippie commune in the forest to a flower shop in Boston to celebrity orchid maintenance in LA, and eventually to the city she now calls home. We talk about what it actually took to open a shop, survive a tornado in March 2020, and come out the other side with a business — and a life — she's genuinely proud of. Join us as we chat with Alex about: Growing up in Miami with zero exposure to flowers Falling in love with flowers at a tiny flower shop Seeing a peony for the first time Working her way through flower shops in Boston, LA, and New York Meeting her partner Quinn through a shared courtyard Why they chose Nashville Moving to Nashville with $3,000 in a shoebox Opening their first shop: a Victorian four-square in East Nashville Renovating a shop while living upstairs Building a brand, not just a flower shop, in a city that didn't yet have one…

People in this episode

Host: Amy McGee

Guest: Alex Vaughan

Topics covered

• flower shop
• entrepreneurship
• business journey
• Nashville
• renovation
• resilience
• branding

Keywords

• flower shop
• Nashville
• entrepreneur
• tornado
• branding
• renovation
• business
• resilience
• events
• retail

Mentioned in this episode

Organizations: FLWR Shop

Places: Nashville, Miami, Boston, LA, East Nashville

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• Ep. 146: How Colleen Raney is Building a Sweet Pea Seed Brand · March 18, 2026 · 1h 5m
• Ep. 145: Linda D'Arco: Flower Farming While Taking a Stand · February 5, 2026 · 1h 5m
• Bonus: No Meanies Allowed: Inside CIRCLE · February 1, 2026 · 23 min

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